TVS Motor Company Ltd announced on Wednesday that it has commenced operations in Italy, with plans to introduce a range of both conventional and electric scooters and motorcycles. The company is expanding its presence in Italy through its branch office, TVS Motor Italia, led by Giovanni Notarbartolo di Furnari, as stated in a regulatory filing by TVS Motor Co.
Furnari brings extensive experience from senior managerial roles in major automotive companies in Italy, Latin America, the UAE, and Europe, the filing added.
"Our move into Italy is a strategic step towards our global ambitions," said Sharad Mohan Mishra, President and Head of Group Strategy at TVS Motor Co.
The company will introduce its TVS Apache 310 Series bike, available in RR and RTR versions, which has been developed in collaboration with BMW.
Other products lined up for the Italian market include TVS Ronin 250 - a 'modern-retro' lifestyle motorcycle; commuter bike TVS Raider; mid-range scooter TVS NTorq; and scooter TVS Jupiter 125, along with electric scooters TVS iQube and TVS X, the company stated.
It will also offer e-bikes, including Cilo, EGO Movement, Simpel, and EBCO ranges.
Furnari, designated as Director of TVS Motor Italia, commented, "In establishing a branch office and by offering a broad suite of products, both thermic and electric, TVS Motor has underlined its confidence and long-term strategy for the Italian market."
