TRAI to Roll Out Guidelines for Businesses to Curb Rising Consumer Complaints

At an occasion, TRAI Chairman Anil Kumar Lahoti emphasized the ministry's need to clearly define the obligations of corporate organizations as TRAI enacts more stringent laws to address an increase in customer complaints. Addressing undesired marketing communications has advanced significantly with this collaborative effort.

The proposed rules, which were developed through stakeholder engagements, will be in accordance with future TRAI laws, said Consumer Affairs Secretary Nidhi Khare. These efforts, which will be disclosed next month, intend to address the upsurge in troublesome calls and texts that disturb customers.

At the press event, Khare mentioned to reporters, "We are ready with the draft guidelines on pesky calls. We will harmonize it with their (TRAI) norms and issue it next month."

The idea follows talks to improve the present consumer protection framework by a joint committee of Indian regulators headed by TRAI. This coordinated method reinforces consumer trust in the system by demonstrating the government's assurance of making an open and accountable environment. These recommendations' conformance to TRAI's requirements symbolizes a combined approach for successfully handling disruptive communications.