Elon Musk's Tesla has rekindled efforts to establish a foothold in India by resuming its search for showroom space in New Delhi, according to sources. This marks the first tangible step in reconsidering its entry into the Indian market after pausing investment plans earlier this year.
Tesla had initially planned a major announcement, with Musk intending to meet Indian Prime Minister Narendra Modi in April and hinting at a potential $2-3 billion investment. However, the visit was abruptly canceled after Tesla faced financial pressures, including declining sales and a decision to cut 10% of its workforce.
The electric vehicle giant is reportedly in early-stage discussions with DLF, India's largest property developer, to secure space in the capital region. While no agreement has been finalized, Tesla is exploring options in prominent locations such as DLF’s Avenue Mall in South Delhi and the Cyber Hub office and retail complex in Gurugram.
Tesla's plans reportedly include a 3,000-5,000 square feet consumer experience center, as well as a larger facility—around three times the size—for delivery and service operations. In the Avenue Mall, Tesla is targeting an 8,000 square feet showroom, a space comparable to outlets of global retail brands such as Japan's Uniqlo, Spain's Mango, and Britain's Marks & Spencer.
The move signals Tesla’s intent to position itself in one of the world’s largest emerging EV markets, leveraging India's growing focus on sustainable mobility. While talks with DLF continue, Tesla is also exploring other options, indicating a strategic approach to entering the Indian market.
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