Shein Platform Data to be Supervised by Reliance Retail

The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd. Nextgen manufactures these products on the Shein India platform through a wide network of Indian manufacturers, in which most of which are MSMEs (micro, small and medium enterprises), according to an industry insider.

Shein has re-entered the Indian market almost five years after its ban through the country's leading retailer, Reliance Retail. The new Shein Platform is built and hosted in India, and its ownership and control will always remain with Reliance Retail, he said.

Shein India Fast Fashion App from Reliance Retail currently has over 10,000 downloads on Google's Play Store and is ranked among the top 10 among peers on Apple's store.

There is no equity ownership of Shein in the Indian company and app Shein India has been developed by Reliance Retail and is hosted in the country.

The newly launched platforms have no links with the now in-operational Shein app and the former website (Shein.in) which were previously managed and operated directly by Shein, he said.

Further, the platform will be hosted on infrastructure in India, and all platform data will remain in India. Shein will not have any access to or rights over such data, as the industry insiders informed.

Reliance Retail is now working with Shein to develop a completely localized model for digitizing the supply chain of Indian MSMEs and factories, creating jobs and enhancing the competitiveness of the Indian textile sector globally.