According to a senior company executive, China's Lenovo-owned smartphone brand Motorola, an early beneficiary of the government's production-linked incentive (PLI) for mobile phone manufacturing, plans to double exports from India beginning next year. This will be accomplished by increasing Indian shipments to North America, a market currently served primarily by China.
"Our primary export market from India is North America." We are currently exporting 20-25% of our capacity to North America, and growth is increasing year after year. "We intend to double our exports next year (in 2024)," said Prashant Mani, Motorola's executive director of Asia Pacific.
According to market analysts, Motorola will export more than one million smartphones from India in 2022, which will be manufactured by local electronics contract manufacturer Dixon Technologies. As of October of this year, it had already exported 800,000 units.
Motorola's goal, according to Mani, is to maintain faster growth in exports than in domestic sales. "If we are seeing a 50-60% growth in domestic sellout, exports will grow faster than domestic sellouts."
He went on to say that the Indian government has set two main goals for mobile phone companies: exports and localization. Motorola has already achieved a domestic value addition of 50-60%, excluding semiconductor parts, which is higher than rivals such as Samsung and Apple.
