The Kerala government has expressed its commitment to align beach tourism projects with the current demand by leveraging the significant potential of this specialized sector while enhancing hospitality standards. Tourism Minister P A Mohamed Riyas said that it is essential to adopt innovative ideas in the tourism sector, speaking after opening the renovated Samudra Kovalam, the beachside resort of the Kerala Tourism Development Corporation (KTDC) that now boasts a whole range of world-class features on Jan 30.
"The refurbished sea-front resort will boost Kerala's standing as a fast-emerging hub of destination weddings and MICE (Meetings, Incentives, Conferences and Exhibitions) tourism," said the Minister in a release.
He further stated that the state has picturesque locations for promoting the niche area of destination weddings, which is becoming a global trend. The government is making all efforts to create the best facilities for this segment.
KTDC Chairman P K Sasi said in his presidential address that in the third phase of renovation, 40 rooms had been refurbished in tune with modern aesthetic concepts. Sasi also added that 24 more rooms of Samudra Kovalam, which is the best model for beach tourism, will be renovated in the next phase.
KTDC Managing Director Sikha Surendran welcomed the gathering. Nestled on a sprawling coconut tree-lined site overlooking the Arabian Sea, Samudra Kovalam has long been the hallmark of Kerala's highly successful beach tourism.
