Delhivery, a prominent logistics company, announced a partnership with SUGAR Cosmetics to lead its pan-India B2B logistics operations. This collaboration extends their existing relationship, as Delhivery has been managing SUGAR Cosmetics' direct-to-consumer (D2C) express parcel shipping.
In an exchange filing, Delhivery highlighted that its extensive network, technology-driven solutions, and express Part Truck Load (PTL) services will facilitate faster B2B consignment delivery. This efficiency will enable SUGAR Cosmetics to better serve its retail partners across India.
Amartya Guha, Vice President of Supply Chain at SUGAR Cosmetics, commented on the partnership, emphasizing the brand's rapid growth and the need for a logistics partner that understands the demands of the digital native generation. Varun Bakshi, Head of Delhivery's Express Part Truckload business, noted that brands with an omnichannel strategy, like SUGAR Cosmetics, significantly benefit from their express PTL service for rapid stock replenishment.
SUGAR Cosmetics, founded in 2015 by Vineeta Singh and Kaushik Mukherjee, has quickly scaled to become India's third-largest color cosmetics brand. This partnership with Delhivery is expected to support its continued growth and enhance its supply chain efficiency.
