Ecommerce witnessed a decade’s worth of transformations in the last two years. From engaging and converting customers on their favourite sales channels to delivering orders under 10-20 minutes, ecommerce now is all about catering to customer expectations.
And yes, buyer expectations are no longer just about prices and discounts. The new battleground is personalization, right from the landing pages to the checkout and fulfillment process, the entire journey needs to be personalised at multiple levels. Surprising as it may sound, 55% of customers are willing to pay more for a great buying experience.
What’s most important to note is that brands that can’t keep up with these rapidly changing demands will lag and eventually lose their customers to competitors.
This is where MACH architecture comes to the rescue of online brands planning to disrupt the market!
MACH architecture: The need of the hour for online brands
Building out-of-box solutions is a breeze with MACH architecture thanks to the combined power and agility of Microservices, API-first, Cloud-native, and Headless Commerce. Enterprise ecommerce brands can easily leverage the flexibility, scalability and reliability of MACH architecture to quickly adapt to the changing market dynamics and buyer demands.
While decoupled headless architecture enables brands to rapidly add new customer touchpoints and implement multi-level personalizations, APIs help in integrating with the best-in-breed software and solution providers. Microservices, at the same time help in building independent blocks quickly which perform a certain task.
The biggest benefit of microservices is that many small tasks can be built rapidly and put together to perform complex operations without worrying about disturbing the whole system/logic. Top it up with the elastic scalability and reliability of cloud-native solutions and brands have the MAGIC solution to achieve unrestricted growth by meeting and exceeding their buyers’ expectations.
To cut it short, MACH liberates online brands from the restrictions of legacy software and gives them the creative control to experiment and build solutions that can change ecommerce like never before.
How Online brands can leverage MACH architecture for unparalleled growth
MACH helps a regular online brand become awesome. Here is how ecommerce businesses can leverage MACH to reinvent their brand:
Build An Omnichannel Brand
MACH enables you to rapidly add new customer touchpoints using the same backend logic and APIs. Brands can even add practically unheard of sales channels by mixing and matching different frameworks and technologies. MACH makes it easy to transition ecommerce brands from just being an online store to an omnichannel brand offering seamless buying experiences on multiple channels.
With omnichannel presence brands can quickly gain better visibility and higher conversions by reaching untapped markets and diverse buyer segments.
Disruptive Hybrid Solutions
MACH can be used to easily and quickly design hybrid ecommerce solutions that combine the best of the most popular ecommerce models. For example, a multi-vendor marketplace can be combined with geo-location based multi store features and language selection to build an international enterprise ecommerce brand that makes the best use of localization. MACH reduces the time-to-revenue for online brands with improved development efficiency and ability to combine tested solutions.
Extensive Customizations
MACH helps enterprise ecommerce brands go beyond the capabilities of their existing tools and templates. Online brands can easily build tailor-made solutions that cater to the specific needs of their buyers. Building a unique brand identity is easy by leveraging personalization. With MACH, brands can easily implement multi-level personalization right from the landing page design and language to personalized pricing, discounts or adding any interactive feature to engage and convert buyers.
Future-proof Your Brand
MACH gives brands the freedom to add, delete or repeat tested solutions in any number of ways. With the power of MACH, online brands can build out-of-box features and stay ahead of trends. MACH helps enterprise brands implement cutting-edge technology that is future-ready and can be used to rapidly adapt to changes as and when the markets change.
No Worries About Upgrades
MACH gives ecommerce brands the freedom from disruptive upgrades as the brand grows. From a few users to peak-loads and back to regular traffic, cloud-native solutions take care of all the seasonal highs and lows. The auto-scaling infrastructure accommodates brand growth automatically and seamlessly.
Summing up!
MACH architecture gives online brands the power to own and implement their growth roadmap the way they want. It helps them build out-of-the-box and futuristic e-commerce solutions loved by their customers. Brands can easily go beyond the conventional routes and implement new-age solutions for the next wave of ecommerce. Ecommerce solutions powered by MACH architecture give online brands the building blocks to transition their brand into a success story!
