Innovative Designs, Lasting Impressions

With changing consumer preferences and rising urbanization, India’s packaging design services market is in a stage of robust growth. With brands coming to understand the overriding role that packaging plays in shaping purchase decisions and branding, the market for innovative and eye catching packaging solutions has been in full demand. The e-commerce industry of India has played an important role in growing this market. Businesses need secure, sustainable and attractive packaging to make sure that the products are delivered safely and also enhance the unboxing experience, and so companies have invested heavily in professional packaging design services. Secondly, as a result of increasing attention paid by the consumers to the hygiene, safety and eco-friendly aspects, unprecedented demand from sectors like food and beverages, pharmaceuticals and personal care has witnessed a shift toward creative and functional packaging. 

Another big driver of the market is sustainability. As consumers and regulatory authorities are focusing on environmentally friendly practices, companies are looking for innovative designs that will use biodegradable or recyclable materials. This shift has presented packaging design firms with the opportunity to innovate and serve green brand owners. Furthermore, the demand for sophisticated, high end packaging has come from the rise of premium and luxury goods in India. Brands in these segments want to stand out and last in a competitive market. The efficiency and precision of a design process is increased by technological advancement like the integration of AI and AR. This growth is further driven by designers being able to create prototypes quickly and visualize end products with more accuracy.

In this special issue, we introduce you to the top companies in this segment. Industry Outlook has identified the select few companies that have done particularly well with a high level of dedication. We have found that they have gone the extra mile in proving their commitment to excellence in an integrated manner.

We welcome your feedbacks and suggestion that you may have concerning this special issue.