Developing Business Acumen

As the industry adopts smart manufacturing and transitions towards Industry 4.0, companies need clear insight into the market trends to ensure right decision making in terms of business strategies. Industrial market research plays a crucial role in this. Realizing this, we have focused on this niche industry in this special issue. The cover story of this issue features Phronesis Partners which is a global market research company that provides actionable insights for some of the world's leading brands. These insights drive high-level decisions at the boardroom level and enable consumer and B2B brands to stay one step ahead of the competition. The company provides services from primary research, data analytics, business, and financial research, to thought leadership research, competitive intelligence, and equity research. For primary research, the firm has a proprietary database of business decision-makers built through invitation. It has expert and multilingual interviewers who can articulate and engage in meaningful, insightful conversations that help generate actionable information. The issue also covers ARS Market Research Services whose research team comprises IIM, IISc, and doctoral talent. In the market value chain, ARS MRS is at the junction where it is more than capable of offering economic options for quality services to the SME sector as they lack access to the HiTech analysis, panel management and real time data for meaningful decision making.

In addition, the issue also acquaints you with the other top companies in this field. After studying the industry landscape in-depth, we have zeroed in on the top 10 companies that have excelled in this domain with their meticulous approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these companies have stood out from the crowd.

We look forward to receiving your feedback and suggestions.