Crafting Impactful Booth Experiences

Contracting and designing market of exhibition booths in India is growing at a rapid pace due to increasing number of corporate events, trade shows and exhibitions across the sectors. Due to the growing awareness of creating stunning visuals and opportunities for meeting with potential clients, there is a rising trend in the popularity of attractive exhibition stands. Majority of the companies have expressed their interest to increase their visibility by attending trade fairs and exhibitions in large cities such as Mumbai, Delhi, Bangalore and Hyderabad. This is especially seen in sectors like IT, healthcare, automotive and consumer goods where firms compete not only with product offerings but also with eye-catching booths that represent the company’s image to draw traffic. The market growth is also backed up by increased globalization and India being a preferred location for international conferences and expos.

One of the significant factors that have characterized industry dynamics is the technology factor. These innovations are becoming popular among exhibitors who have embraced advanced tools such as AR and other forms of interactive devices. These incorporations of technology into booth designs not only serve the purpose of increasing the level of engagement of the audience but also portray companies as innovators in their fields. In addition, the increase in sustainable practices is hitting the booth design as well. Firms are embracing the use of environmentally friendly materials and energy conservation measures. This change resonates with the global sustainability standards and strengthens the brand image with the eco-conscious customers and investors. 

In the current issue, we introduce you to the top companies in this segment. In this issue, Industry Outlook has identified the select few companies that have done particularly well in this industry with a high level of dedication. We have found that these companies have gone the extra mile in proving their commitment to meet the customer needs in an integrated manner. 

We welcome your feedbacks and suggestion that you may have concerning this special issue.