The steel industry in India is growing exponentially driven by the versatile applications of flat products (HR, HRPO, CRCA, Coated) across a myriad of industries including automobiles, furniture, precision components, electricals, and many more. As these industries progress, the demand for steel products is expected to continue rising, offering a rich opportunity for steel distributors, particularly those involved in cold rolled and coated flat products, to advance in this domain. While this growth is felt on a global scale, India's push towards infrastructure enhancement and boosting manufacturing practices is expected to propel this industry towards unmatched growth.
However, challenges pertaining to supply chain disruptions leading to material procurement irregularities pose a significant hindrance for customers, who face obstacles like supply shortages or excess inventory. To address these issues, the Bangalore based Ramsaroop & Sons, a prominent steel distribution firm, stands out as a reliable partner, meticulously navigating the complexities of procurement to ensure availability of materials. Striving to offer easy access and on-time delivery for high demand products, whether they be standard steel products or customized ones designed to meet the unique requirements of its diverse clientele, the firm takes proactive measures to enhance its supply chain operations.
Cutting-Edge Customized Solutions
Established in 1953, the firm has grown exponentially over the years, forging strategic and long-lasting partnerships with industry giants such as Tata Steel, with whom the firm has been associated since 1965. Starting this journey as dealers for a diverse range of steel products offered by Tata Steels, the company shifted its focus by introducing the Tata steels CRCA coils in its portfolio. This shift, brought about in the year 2000, reshaped the company's trajectory. A few years later, the company under went a period of significant transformation whereby it established itself as a leading provider of customized steel solutions, and has strengthened this position over the past 20 years in this domain.
Thriving in this highly competitive landscape, the company has dedicated its endeavors towards building and enhancing its capabilities as a prominent distributor of cold rolled and coated flat steel products that are customized to meet the specific needs of the clients. Catering to a plethora of OEMs, the company emphasizes understanding the complex needs of diverse industries and tailoring its solutions in a manner that allows it to develop ready to use products, which do not require any further process from the client's end in order to integrate into their existing systems. Saving clients such hassle and overhead investments has enabled the firm to become a preferred partner in this industry.
“Since establishment, we have maintained a customer centric focus which has allowed us to sustain in this dynamic domain. To ensure that our clients get the best, we invest in state-of-the-art processing lines which have acted as the cornerstone of our commitment to delivering premium quality flat products. With equipment from industry leaders, we ensure that our products meet the highest standards of shape and size tolerances. This precision-driven approach not only enhances our product offering but also positions us to meet the evolving needs of the market as major manufacturers expand production”, shares Rajan Aggarwal, Partner, Ramsaroop & Sons.
Renowned for offering customized solutions, Ramsaroop & Sons leverages its powerful partnerships with distinct industry leaders such as Sutantara, Herr Voss, and King Jime Machines to strengthen its ability to ensure that the range of products it offers meet the highest standards of shape and size tolerances, utilizing their equipment. Moreover, the company collaborates closely with companies like Rittal and Schneider for their comprehensive quality audit competencies. These companies being the market leaders in sheet metal technologies help the firm achieve precise quality of its cold rolled steel products, assessing them rigorously based on a range of specific parameters.
Dedicated to exceeding customers expectations, the company has set high standards for customer satisfaction, which it strives to achieve with every client interaction and transaction
Seamless Supply Chain Model
Inspired and guided by the mentorship offered by the senior management of Tata Steel during the early years of its expansion, Ramsaroop & Sons has established a ‘Customer First’ philosophy which is the bedrock upon which the company's success rests. Dedicated to exceeding customers’ expectations, the company has set high standards for customer satisfaction which it strives to achieve with every client interaction and transaction.
The company has effectively implemented a range of measures which help it succeed in the pursuit of client satisfaction. The highly motivated and skilled workforce at the company's shop floor, for instance, undergoes continuous training to ensure that the products developed align with the needs of the consumers. Moreover the company implements an airtight process for inspection for all of the products which enables it to identify and fix issues internally, as they come up, guaranteeing that no subpar product is delivered to the clients. A major step taken by the company to enhance customer satisfaction has been to establish a robust supply chain model.
“We have developed a robust system to align customer needs with Tata Steel’s supply chain, despite the logistical challenges posed by the distance between Jamshedpur and Bangalore. We place orders well in advance, utilizing historical customer data and our insights into future demand trends to ensure smooth and timely supply. To handle the variety of products, such as HR, HRPO, CRCA, and GP, we have dedicated processing lines in three distinct areas, each with its own infrastructure and handling equipment. This setup offers flexibility to manage multiple product types simultaneously”, adds Rajan Aggarwal.
Partnering with leading local transport operators as well has enabled the firm to make daily deliveries on time, boosting client satisfaction, and thereby, strengthening the company’s perception in the market.
Future Roadmap
Over the past decades, Ramsaroop & Sons has dedicated its efforts towards advancing the steel products industry, and in the process, has cemented its position as a groundbreaking organization, with the capacity to overcome industry challenges to fulfill client aspirations. Starting with just two machines in 2000, the company underwent several expansion phases with new lines set up in multiple phases, growing to a current total of seven, to enhance capacity, enabling it to cater to a wider audience with superior-quality products, delivered on time. With Tata Steel’s latest Cold Rolling Mill at TSK Odisha and availability of most advanced cold rolled products in India from next quarter, Ramsaroop & Sons aspires to further enhance its offerings, that will allow it to double its CR volumes.
“With these new capacities set to roll out next quarter, we are making strategic investments, including the commissioning of new processing lines by the end of October’ 24. This move will help us increase our share of business with existing customers while also attracting new ones for flat products. At the same time, we are upgrading our information technology systems to offer real-time visibility and order tracking for customers at each SKU level, enhancing transparency and improving service”, lastly adds Gautam Aggarwal, Partner, Ramsaroop & Sons.
Through these dynamic efforts, Ramsaroop & Sons is building up its capacity to stay ahead of market trends, analyze client demands in advance and boost its processing capacities with the aim of expanding its reach. Empowered by a highly skilled and qualified workforce, the company is not just making ambitious plans, but taking the measures that will enable it to achieve success in the coming years, placing it as a trailblazing force.
