India has been making significant strides toward achieving its renewable energy targets, with solar power playing a crucial role in the country's energy mix. The Solar Products market in India has been growing steadily over the past few years and is expected to continue its growth trajectory in the future which is a major uprising in green energy.
Some of the major pain points faced by customers in the solar power segment are affordability, reliability, and installation especially when it comes to industrial and commercial properties with huge sheds. Installation is a crucial factor in the success of a solar power system.
It requires specialized knowledge and expertise to design install and maintain a solar power system. Many a time, consumers are assisted only with the product purchase and they have to look for engineers to cover the wiring, installation, and report submission aspects. One of the major formalities is the mandatory registration with the government of the meters that are installed in their plant for the import and export of electricity units.
All these factors make the consumer apprehensive about switching to solar or not. MPOWER INDIA assists its customers not only with product purchases, but also with the entire EPC (Engineering, Plumbing, and Civil). Through this service, it caters to all the solar power needs right from procurement to the installation and after-sales services giving customers the readiness and confidence to switch to solar.
MPOWER has been in the power Industry for the past 17 years. Considering the solar Industry, the company has an experience of approximately five years. “Over the years we have seen a massive leap in the demand for solar. In fact, the clientele that we built in the past 17 years has given us a lot of business for solar as well. We take pride in being the Authorised Channel Partner for TATA Power Solar Systems ltd which is one of the biggest players in the solar industry. This gives our customers more conviction regarding the quality and technology status of the product”, mentions Mayank Mittal, Director, MPOWER INDIA.
Flagship Offerings
Some of the company’s flagship products are, of course, solar rooftop solutions followed by Online UPS, Industrial Batteries, Active Harmonic Filters, Static Var Generators, Industrial Inverters, voltage stabilizers, isolation transformers, icool rack (smart server rack), EV Charger and more. It offers comprehensive and non-comprehensive services like SITC (Supply Installation Testing and Commissioning), EPC (Engineering, Plumbing, and Civil), AMC (Annual Maintenance Contracts), and product rental services on PAN India basis. “The company’s Powermates make use of Internal Resistance testers which determine the state of health of batteries by taking measurements of important battery parameters in an online mode such as battery internal resistance, cell voltage as well as inter-cell connection resistance”, says Sanjay Mittal, Founder & Director.
MPOWER also offers Solar in OPEX (Operating Expenditure) models. This model generates revenue not by the customer’s investment in the project, but by solar unit generation. The company has tie-ups with multiple financial institutions and banks to assist with finance for solar projects. MPOWER gives its customers a single-roof solution.“We provide a comprehensive approach to solar energy solutions that cover all aspects of the process, from consultation and installation to maintenance, and ongoing support.
This means that a customer can receive all the services they need from a single source, which can be more convenient and cost-effective than dealing with multiple vendors for different stages of the process. This gives us a conspicuous standing in the market”, states Mayank Mittal.
Operational Excellence
MPOWER follows a multi-faceted approach to ensure quality. Firstly, it sources high-quality products from trusted A-list brands that have a wide presence, and a wide service network, and are long-standing in the market. It has tie-ups with Tata Power Solar Systems ltd, Exide Industries ltd, Delta Electronics India Pvt ltd, Microtek International Pvt ltd, and more, to ensure the reliability and durability, engineering and quality of products.
It also conducts rigorous testing and inspection to ensure that the products meet or exceed industry standards and specifications. “The company has a dedicated support team that works round the clock to make sure that clients have a single window to approach us with their grievances. They need not go to these brands for support”, mentions Mayank. “Any kind of breakdown or support needed is addressed by our team of Powermates. We make sure that our team carries out follow-up calls, gets the issue resolved, and educates the customer on the process carried out”, adds Aarti Mittal, Director.
At a high level, MPOWER’s client engagement process includes several stages, starting from the initial contact with the client to the delivery of solar products and services. The team starts by having an initial consultation with the client to understand their specific needs and requirements. This may involve a site visit to assess the feasibility of installing solar products where they also interact with their team of engineers to provide solutions that satisfy practical and commercial aspects leaving executable margins for the company.
Sometimes, the client might not be fully aware of their problem, hence conveying a different requirement. Based on the information gathered during the initial consultation, the company provides the client with a proposal by getting to the grassroots and suggesting a methodology that outlines the solar products and services that it can offer, including the estimated costs and timelines.
Rather than focusing on individual processes, MPOWER takes a holistic approach to the project, aiming to secure business from the project as a whole rather than just one requirement. It strives to establish a long-term relationship with clients, particularly in terms of commercial aspects.
Before dispatching the materials, it ensures that the site is prepared. Once it has received the materials, it proceeds with the execution according to the customer's timeline and requirements while conducting product checks. “Our skilled technicians efficiently execute the project once the delivery is completed. We prioritize customer satisfaction and address any issues that arise, ensuring a professional exit. We also offer post-delivery support and respond promptly to customer inquiries and complaints by giving expert advice and guidance to clients in terms of various solutions for different kinds of power needs. Through this, we understand if there are other prospective products that we can propose to the customer”, adds Aarti Mittal, Director.
Mpower takes a holistic Approach to the project, Aiming to secure business From the project as a Whole rather than just one Requirement
The Road Ahead
MPOWER has been on an impressive growth trajectory over the past 17 years, expanding its operations both horizontally and vertically. It has diversified the portfolio to include a wide range of sectors, such as healthcare, education, infrastructure, and energy, among others. This has allowed the company to cater to diverse customer needs and emerge as a versatile player in the market. Geographically, it has grown from strength to strength, expanding its presence across India. “We have established a strong network of partners and stakeholders, which has helped us to deliver high-quality services and solutions to customers across the country. Our ability to adapt to different regional and cultural contexts has enabled us to forge lasting relationships with our customers”, says Mayank Mittal.
The company has a strong track record of keeping clients and customers satisfied, and it plans to continue doing so in the future. “The green energy market offers enormous potential, and we aim to capitalize on this by making sure that every available rooftop has solar panels installed by Our Company introduced a new mascot Grey Watt in the past year to enhance our brand identity and engage with our customers on a more personal level. Additionally, we will ensure that our customers are always up to date on the latest technology by promoting new products from our partnered brands via regular newsletters. Finally, we will increase our client base by launching marketing initiatives to reach new audiences”, he concludes.
