According to recent reports by Allied Market Research, the global frozen food market is anticipated to reach USD 404.8 billion by 2027, growing at a CAGR of 4.2 percent till 2027.
Freezing the food is one of the most widely used methods of preserving food as it not only allows preserving the taste and texture, but also helps in retaining the nutritional values of food. When compared to the other food preservation methods, preservation through the method of IQF (individual quick freezing) helps in retaining the quality of products for extended shelf life. Some of the major factors fueling the frozen food market growth include developments in the retail segment, an increase in demand for convenience food and ready-to-eat-food products, and technological advancements in the cold chain market.
The Quick Service Restaurants (QSR) market in India is growing rapidly, and induced by rapid urbanization, increasing demand for food delivery services, and rise in disposable incomes of citizens, this market is predicted to expand at a CAGR of over 18 percent by 2025.
Among the multiple types of frozen food available in the market, potato-based products are more in demand by consumers. Some of the most popular potato snacks include French Fries, Burger Patties, Nuggets, and many others. India is the world’s second-largest potato producer with more than 52 Million MT annual production, of which only 8 percent goes into processing and <1 percent goes into the Frozen potato segment.
With national and multinational companies having introduced a range of variants in frozen potato products, their demand in the country has increased substantially in recent years. Consumption of frozen potato products has also gained prominence because they are convenient to cook and come in a large variety of flavors and shapes. Another major factor driving the growth of the frozen potato products market is the expansion of fast-food service restaurants. The introduction of new product variants in a variety of flavors has attracted a larger consumer-base for this market.
One such company that excels in offering a wide variety and the finest range of delicious and convenient snacking solution, comprising a range of globally cherished French Fries and delicious potato specialties, is Ahmedabad-based HyFun Foods. Following stringent norms for Production & Quality, HyFun Foods focuses on providing the best products at the right price, and in the process also optimizing the supply chain cost.
Under the Ready-to-Cook category, HyFun offers 25 different types of products under Frozen French Fries, Potato Specialties, and the Easy to Cook range. Among these, the French Fries Shoestring/Straight Cut is the signature product of HyFun. These piping hot French fries are light and crispy, having a tempting golden appearance, and a mouth-watering potato flavor. The other products of the company include the XLF French Fries Shoestring/Straight Cut, Crinkle Fries, Skin on Fries, Super Crispy Coated French Fries Shoestring/Straight Cut, Flavory Fries, Burger Patty, Cheesy Paneer Patty, Kings Patty, Classic Patty, Round Hash Brown, Oval Hash Brown, Jalapeno Cheese poppers, Chilli Garlic Poppers, Crispy Veggie Bites, Barbeque Bites, Lime ‘n’ Mint Wedges, Classic Wedges, Veggie Stix, Aloo Tikki, Mumbai Aloo Vada, Potato Bets, Potato Cubes, and Potato Crunchers. Minimum preparation time,
less consumption of oil, and being easy-to-cook, are some of the factors that make HyFun frozen food products be a class apart from other brands in the market.
Products Prepared Using The Best Ingredients
HyFun products are prepared from the choicest and freshest of ingredients, thus making them the unanimous choice of most reputed brands in the Indian Food Industry. Ready to Cook Snacks of HyFun are made from the best ingredients and supplied to selected food businesses across the length and breadth of the country.
“We are one of the preferred food-partners of various hotels, restaurants, caterers, and QSRs, who trust us for our unmatched & consistent quality,” affirms Mr. Kamlesh Karamchandani, Director – HyFun Foods.
What differentiates HyFun Foods from other players is the processing plant that has been built according to International standards and boasts of state-of-theart technology from Europe. This enables the company to manufacture best quality products while ensuring adherence to international norms for hygiene. And since the processes followed in the plant are continuous, end-to-end, and completely automatic, it reduces the chances of errors.
All products of HyFun are manufactured after several rounds of interaction with the best chefs and are prepared keeping in mind the choice of consumers which is found out through numerous surveys. The company offers products that are not only based on the requirements of customers, but also products that are rich in taste and suit the Indian palate, thus making life easier for both the Chefs and Parents.
We are one of the preferred food-partners of various hotels, restaurants, caterers, and QSRS, who trust us for our unmatched & consistent quality
The Journey
HyFun’s journey began with a trial run in 2015, and its commercial run started in 2016 with a small capacity of 20000MT. Armed with undeterred focus and its commitment to quality, the company had started supplying products to Burger King – an American multinational fast-food restaurant chain from the second year of its operations. This has been one of the biggest achievements of the company since no new entrant in the market has supplied to a big chain in such a short period.
"Our relationship with farmers & growers over the past 60 years has helped us to procure 100% potatoes through contract farming model by providing best quality seeds to the farmers and buying full crop at preagreed price at a cost-plus model. Some of the comprehensive agriculture programmes initiated by us, such as seed potato multiplication programme in Punjab & Himachal Pradesh, and cultivation of processing varieties of potato in states such as Gujarat, Madhya Pradesh, and Maharashtra, has benefitted more than 5000 farmer families so far."
“Despite being in the market for only 5 years, Hyfun foods has succeeded in emerging as a trusted name in the frozen food sector”
A Trusted Name In The Frozen Food Sector
Despite being in the market for only 5 years, HyFun Foods has succeeded in emerging as a trusted name in the Frozen Food sector, having presence in more than 125 cities through its channel partners/distributors in Food Service/HoReCa channel. Global QSR Chains such as Burger King, KFC, Pizza Hut, Carls Jr., Café Coffee Day are some of the esteemed partners of HyFun Foods and have contributed to the company’s growth story. Marquee brands such as Amul, ITC, and Godrej have also helped the company to scale up its business.
Largest Exporters Of Frozen French Fries
HyFun Foods has been at the forefront and instrumental in opening export opportunities for frozen potato products from India.
HyFun Foods are the pioneers & leading exporters of Frozen French Fries from India. Their network is spread across more than 15 countries, with a stronghold in the South East Asian region. The company sees opportunity to increase their presence in many more countries hence have introduced a new and a bigger production line, the commercial run of which started in October 2019. This expansion increased the production capacity of HyFun to 85000MT, making it a leading manufacturer of French Fries & Potato Specialties in India.
Future Road MAP
HyFun Foods has entered the B2C segment recently and have launched products in 7 cities. The Company is working to expand this further and establish our presence in more than 25 cities by end of 2021 and reach our target to 100 cities by the end of 2022.
HyFun Foods has introduced PotatosBets (Alphabets) in the Indian market, which has been well-accepted by the consumers. This snack is not only enjoyed by adults, but even children as it helps them in learning and snacking on their favorite potato alphabets, both at the same time. Having carved a niche for itself in the Frozen Potato landscape, HyFun Foods is ready to roll out Frozen Pizza & Puffets (Pizza/Puff Pockets) in exciting flavors.
