In India, the textile and apparel industry is expanding, and the upcoming years anticipate an increase in exports of 10–12 percent yearly. India has a competitive edge in terms of affordable labour and lower production costs. India's position in the garment industry may be further strengthened by upswings including a China+1 strategy and recent government reforms in the textile industry. Export opportunities have increased as a result of the implementation of PLI schemes and new trade and economic cooperation agreements with Australia and the UAE.
India is also negotiating free trade agreements with several nations, which is anticipated to increase exports of Indian textiles and apparel while giving India a competitive advantage. Established in 1985, Genexco has been a major player in this segment. The company has been enabling clients to purchase goods from India, China, and Bangladesh easily.
Sourcing goods from countries like India can prove to be a behemoth of a task but Genexco makes the entire process a cakewalk. The company has a strong foothold across the globe with a major focus in North America and Latin America where the demand for goods is quite high. One of the things which set Genexco apart from its competitors is its resolve to create partnerships and treat every party involved, whether it be the vendors, team members, or customers as partners instead of buyers and factories.
It is this distinction that draws clients as well as sellers back to Genexco repeatedly and forms a lifelong collaboration.
“As a buying house, our major task is to create a win-win situation for all the parties. We take care of the needs of both the Buyers and the Suppliers. Our service is not only limited to sourcing the goods, quality control, order followups, documentation support, and more, but we create an atmosphere of continuous, effortless business for both the parties”, shares Rishi Daryanani, Head of Operations.
Expertly meeting industrial expectations and temperaments around price sensitivity, timely deliveries, and high-quality products, Genexco has built a reputation for being a trustworthy partner. This has also helped the firm maintain a competitive edge over some of the biggest competitors from China, Vietnam, and Bangladesh.
“One of the reasons why our customer and supplier retention rates are high is because we are swift, agile, and practical. Besides, our Quality Control team is Industry trained and our low attrition rate helps us standardize quality control. We keep a record of the smallest customer’s requirement in every order, be it a request to use a specific button or a designer tag or specific packaging need”, further adds Saksham Sawlani, Business Development Head.
Expertly meeting industrial expectations and temperaments around price sensitivity, timely deliveries, and highquality products, Genexco has built a reputation for being a trustworthy partner
Genexco not only supplies apparel and garments but also home decor products. A common trend today is that stores are branching out and expanding into a range of home decor and utility products. To cater to this new need, Genexco has also expanded its portfolio of products. This has been possible due to the expert team working at Genexco. The team, consisting of merchandisers, quality control specialists, business development experts, and logistics partners works as a well-oiled machine to fulfil every order with complete care.
Future Roadmap
In the upcoming years, Genexco intends to add a few carefully chosen new customers from various countries while also expanding more lines with the current clientele. The company is now eager to enter the European, Australian, and Middle Eastern markets within the next two years. Genexco is now also launching a few new lines of a sportswear range with affiliated factories and they are looking into other product categories related to fashion and fashion accessories, such as creams, colognes, and perfumes.
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