India is one of the fastest-growing markets for repair and maintenance in the APAC region due to the significant growth in manufacturing, industrialization, and automation. The developments in the manufacturing sector have spiked demand for repair and maintenance to ensure the effortless and smooth functioning of equipment and processes. That being said, India is a cost-sensitive market compared to other parts of the world and demands high-quality services with good SLA (Service- Level Agreement) with minimum cost. Into this scenario, enters Cellnfra Tech Solutions, a start-up company from Bangalore, India.
Cellnfra Tech provides high-quality service with cost-effective solutions since their operational cost is low compared to any MNCs out there. They are one of India's emerging telecom, IT, and industrial hardware support service provider.
This three-year-old establishment serves various sectors with complex component-level repairs and offers in-country services for global OEMs products. The company is known for their good finances, skilled resources, customer-centric business approach, and excellent KPIs. Advanced tech tools are used to repair and deliver equipment within the minimum possible time frame along with real-time updates to the customers. They make sure to adopt the best repair process to ensure the highest quality and transparency at an affordable cost.
Differentiating Factors
"Our technical capabilities keep us ahead of our competitors", says Sarath Vemula, founder and managing director of Cellnfra Tech Solutions. According to Sarath, there are several key factors that make them stand out in the market. Such as, they create test jigs for field simulation for every product or project. Likewise, every repaired device or card is tested and validated for its functionalities including stability before its delivery, and all repaired products are certified by the quality process. Another factor is their Pan India logistics network which makes it possible for them to handle material transport swiftly and effortlessly between their repair canter and customers. Besides, to improve customer experience, they also invest in digital platforms
that will enhance customers’ visibility into their shop floor systems".
How Cellnfra Tech Solutions does perform all their operations effectively?
One may ask. For that, Vemula explains how the company uses a shop floor management system that offers real-time tracking and a dashboard for monitoring SLAs and quality processes which is also accessible to the customers. He also adds how the test fixture of each product testing helps in speeding up the entire test process and requires only minimal manual interventions. Vemula continues to elucidate the company's USPs. Cellnfra Tech provides excellent KPIs for each project and offers end-to-end solutions and single window solutions for customers for aftermarket services.
They ensure to assign dedicated project managers for each of their customers. They have the best-class repair facility (ESD, 5S, Kazin, ISO 9000, IPC certificated tech Etc.) and proposes field simulation, stability, and quality testing for all products that go out of their Repair Center. Moreover, a root cause analysis is offered for high volumes of repairs and diagnosis, and at the same time, a feedback mechanism is also rendered for OEM in case of product failure and improvement. The company adopts a customer-friendly approach and is always investing in new technology and tools and keep upgrading their setup and resource skills as per the changing demands of their customers.
Winning Customers through Quality Services
To further demonstrate the competence of Cellnfra Tech Solutions, Sarathpresents two client case studies that show how the company reflects on their core business principles. In the first case scenario, a large network operated approached Cellnfra Tech for repair support services for their equipment in the field. The client was facing issues with getting support from the OEMs, high failure in the field, and high out-of-warranty costs.
The company proposed a total repair solution and excelled in their KPIs. Needless to say, Cellnfra Tech was successful in serving this client and has continuous business from the customer and currently supports their PAN India network for the majority of post-sales services requirements. Similarly, another MNC which is into audio products came forward with a requirement to refurbish their products. The company was able to convince this particular client and bag the contract for refurbishment. They also designed a plastic-free packing for the process and were left with a positive response from the client about the quality of the service.
The company adopts a customer-friendly approach and is always investing in new technology and tools and keep upgrading their setup and resource skills as per the changing demands of their customers
Furthermore, the company is completely committed to the quality of the service they provide. To ensure top-notch service quality, they use best-in-class repair processes and quality repair lines. Engineers and technicians of the Cellnfra Tech are regularly trained on new technologies and to deliver a customer-centric approach. Concurrently, continuous efforts are invested to test equipment to assure efficient results. As a result, the company now has grown exponentially with over 15 satisfied customers and a zero attrition rate since its inception.
Going forward, Cellnfra Tech intends to gain new customers and enter into unexplored markets for post-sales services in the coming years. They also plan to work on partnerships with several global companies to expand their business in the country. As well as, the company will be expanding their presence with new offices in Delhi and Mumbai by the Midof 2023.
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