India is increasingly gaining the attention of global enterprises. Also, the rapid inception of MSMEs with a current approximation of 64 million units has emphasized the need for products and services to be compliant with Indian standards and certified by designated authorities. In the past few years, the product list under mandatory certifications has grown over 500 products and it’s continuously growing. All listed products are necessarily required to be certified before launching in the Indian market. This has led to an increase in demand for certification consultants. It is difficult for the manufacturers & traders to find a suitable partner that can deliver on the aesthetic expectations and have the proper feel-good factor desired from the service providers.
Majorly, as a compliance-oriented industry, it’s very important to be prompt and in line with government norms and policies. For the compliance consulting companies, there are not much customization options in their offerings other than backing it up with efficient and experienced technical and professional expertise.
Brand Liaison as a certification consulting company has gained a significant name in the certification consultation sector because of its expertise and technical efficiency with the experience of more than a decade. The procedure of Brand Liaison to assist its clients is very transparent and it delivers precise updates that concerns to the future of the clients. It is a one-stop shop and acts as a guiding partner for compliance seeking business entity to save their energy and time.
Client-Centric Services
Rajesh Kumar, the Business Head of Brand Liaison, says, “Offering in the compliance sector is intangible, so the quality of our service is represented through client testimonies and our long-standing relationships. Being the guiding partner of the clients, how promptly & cost effectively you are supporting them to fulfil their requirements matters in this sector.”
Brand Liaison has three broad categories in its service profile, namely IPR (for legal protection), Compliance & Approvals (for products & services) and Brand Representation (for the foreign manufacturer). Trademark, Copyright and Patent Registration are under the IPR service segment. Whereas, BIS Registration (CRS), ISI Certification, WPC Approval, BEE Registration, EPR Authorization & TEC Certification are under the compliance & approvals segment. Brand Liaison also aid for the statutory support for foreign manufacturers under Brand Representation services.
Brand liaison also aid for the statutory support for foreign manufacturers under brand representation services
Competitive Edge
Rajesh adds, "We are giving proper support in terms of any guidance needed for the product which requires the certifications. We always try to focus on awaring our clients about governmental guidelines and also keep them notified about the regulations concerning their product certifications. We prioritize to provide the updates to our clients so that they can properly plan their marketing operations. Our website is most renowned in terms of sharing knowledge & updated info about the certification pertaining to BIS, WPC, BEE, TEC, EPR etc. Our website also includes the details such as forms, formats, specimen copies for the reference and FAQs with quick assistance support."
Prompt, Cost-effective & Specialised CRM support place Brand Liaison at apex position in the certification consulting sector.
Future Path
Brand Liaison has applied for Trademark registration in 52 major countries including USA, Latin America, Europe, Middle East, Asia Pacific, Australia and African regions and has got successfully registered in most of those countries.
Rajesh concludes, “We are planning on strengthening our network in all major global locations through our branches & representatives to facilitate inter-country compliance services. We always encourage our team members to deliver their best through regular trainings and updating systems. We intend towards empowering the industry through proper awareness and technical support to the Manufacturers & Traders pertaining to compliance & approvals.”
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