India beholds a substantial growth projection in renewable energy sector. The Ministry of Renewable Energy of India predicts that there will be about 175 gigawatts of renewable energy production by the year 2022. From this about 100 gigawatts would be contributed by Solar.
However, imported solar panels are more popular in India mainly due to better quality feedback for lesser price of the products. Most manufacturers in India purchase raw materials required to make solar modules and assemble them in-house. PIXON is set to lay manufacturing lines for majority of these raw materials to regulate the Quality of modules.
The company’s Director Punit Mehta says that PIXON provides all the required services in solar industry under one roof. The two major product range of PIXON as of now is solar modules and EVA films with manufacturing line capacity of 400 MW and 800 MW of each respectively. Along with this, PIXON provides turnkey EPC solutions to the clients from all the sectors – residential, institutional, commercial and industrial.
Consumers look for better efficiency of the solar modules that can be set up in limited space. In parallel, they look for companies to set up solar power systems and look after their maintenance as well. The company provides these differential forms of services to the clients which makes it a very heckle free and assured procedure for a customer, as most of the competitors are not able
to provide an all-round service. This allows the company to expand their customer base as well as retain their existing customers. This has been the major competitive advantage of the company over its competitors in the Indian market, which has embarked on company’s growth.
The Growth Story
PIXON is one of the fastest growing player in Solar Industry. In the words of the company Director Punit Mehta, “It’s been one and a half year and we have seen tremendous expansion since inception in the industry.”
The company believes that ‘Solar is the new Green’. This denotes the company understanding that the operations in solar industry are majorly controlled by and contribute to, the two factors that are finance and environment. In the one-year long journey of the company, it has been able to distinguish itself from its competitors on the basis of ethical decision-making and transparency in stakeholder management.
It is vision of PIXON to globally provide efficient solar energy products and turnkey EPC solutions and thus, contribute to the cause of global climate sustainability
PIXON has been unique even on technical grounds. While majority of the competitors source different parts of their manufacturing line from different vendors across the globe (commonly known as cherry-picking), PIXON has bought state-of-the-art, aggregated machinery from Europe. This allows better quality and long term service as it improves the sync between different machinery of the single manufacturing line. In words of Mr. Mehta, “No player in the industry has tried a similar approach like PIXON and we are expecting good feedback with it.”
Looking at the Future
Government of India has taken several steps to ensure that the domestic players get pricing advantage over imported solar products. This is producing opportunities of better ROI for the players in solar industry. Therefore, PIXON is looking forward to be able to provide their products in pan-India region in upcoming financial quarters. The company director says, “In couple of financial quarters, we will start exporting our modules. It is our initial short term goal.”
The company is also looking forward to improve their supply chain in pan-India region through their upcoming manufacturing lines for aluminum ribbons, junction boxes, backsheets, etc. PIXON is also looking forward to setup a NABL accredited Quality laboratory for processed stabilization and certification purposes. In the words of company director Mr. Mehta, “It is vision of PIXON to globally provide efficient solar energy products and turnkey EPC solutions and thus, contribute to the cause of global climate sustainability.”
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