Owing to easy access to skilled manpower and government initiatives such as Make in India and PLI, India has evolved into a global manufacturing hub in recent times. While this increase in industrial activity and rapid growth in automotive nationwide is indeed a welcome sign from the company's economic perspective, it has also resulted in a heightened demand for lubricants that play a crucial role in the smooth functioning of critical machinery and automotive engines, in every industry. As per IMARC Group, India’s industrial lubricants market which was $3.88 billion in 2023, will amount to $5.72 billion by 2032, growing at a CAGR of 4.1 percent during the forecast period.
Standing tall in such a dynamic and hypercompetitive market scenario is Ziel Lubricants. Based in Bangalore, Ziel Lubricants was Established in 2020 by Nizar Ahmed, Director, as a joint venture with a German conglomerate named STOLZ with a vision to provide top quality lubrication solutions that offer optimized performance to both industries and automotives. With a vast portfolio comprising of 220 products, Ziel Lubricants' offerings span across two major verticals, namely Automotive (motorcycle oil, passenger car motor oil, diesel engine oil, gear oil, automatic transmission fluid, and universal tractor transmission oil) and Industrial (hydraulic oil, engine oil, gear oil, spindle oil, transformer oil, and broaching oil). Most importantly, each of these
segments’ products are developed after thorough research using state-of-the-art technologies to ensure enhanced performance to the customers.
“At Ziel Lubricants, we manufacture and market products which offer premium performance and superior quality. While our range of automobile lubricants guarantee flawless drive fluidity, instant traction and minimal engine exertion under all conditions, our industrial oils & lubricants are designed for optimum performance for any application, providing exceptional performance, extra ordinary lubrication, and unrivalled protection under demanding conditions. Our unique Zero friction control formula not only ensures maximum power delivery and protects engine from wear & tear, but also minimizes engine carbon deposits”, says Nizar Ahmed, Director, Ziel Lubricants.
Standing true to its tagline ‘Never Give Up’, Ziel Lubricants practices the same in all its practices, be it service quality, performance, product range, or competitive pricing
“Standing true to its tagline ‘Never Give Up’, Ziel Lubricants practices the same in all its practices, be it service quality, performance, product range or competitive pricing”, says Thahir Ibramshah, Business Head, Ziel Lubricants. Unlike other brands that use additives such as viscosity modifiers, the company ensures to only use Group-2 & Group-3 base oils which are sourced from top global MNCs and have high viscosity index in its lubricants to ensure optimum performance even in the long run. Further, by using only OEM approved detergent additives, it also ensures that no carbon deposits or unwanted particles are left over when the oil is drained from the engine or machinery.
Keeping in mind the widespread acceptance that EVs are witnessing lately, Ziel Lubricants is all set to provide lubricants to those vehicles and has even formulated a low viscosity engine oil to cater to BS6 vehicle norms. Currently exporting its products to three countries, the company plans to foray into 3-4 more countries by the next fiscal and has also appointed a dedicated team to handle any queries on the e-Commerce front.
Sharing his insights on getting maximum performance from engine oils, Thahir says, “Make sure to clearly communicate about the grade and brand of engine oil that you’re using with the mechanic when you give your vehicle to service, and ensure to change the engine oil regularly. Also, try to use synthetic or semi-synthetic engine oils as much as possible, as this enhances fuel economy and increases the life of the engine greatly”.
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