Industrial safety equipment market size is expected to reach $7.7 billion by 2025 from $5.6 billion in 2020, at a CAGR of more than six percent by 2025. Industrial safety systems are being employed for alleviating occupational hazards and prevent industrial accidents. However, it is a challenge for manufacturers in this domain to cater to the demand with premium quality material.
Looking to fill this gap, Yaqoob Tanners under its own brand name 'Zain Safety', located in Kanpur, Uttar Pradesh manufactures safety shoes. Established in 1997, the company has been offering a wide range of products which are manufactured and designed as per standard quality norms.
Mohd Qaiyum, CEO, Yaqoob Tanners states, “Our products are widely used in various industries in order to provide a protective workplace for workers and are being highly acknowledged for reliability, sturdy design, and easy usage. The Global Pandemic of COVID-19 has devastated the world. During these difficult times, the importance as well as the need for personalized safety solutions increased multiple folds. Although the need always existed, the pandemic made everyone realize its criticality”.
Impressive Range of Products
The company is offering Toe Safety Solutions for its clients. The offerings are designed to meet the specific needs of clients in different industries ranging from Aviation, Automobile, Warehousing, Pharmaceutical, Chemical, Construction, Food Processing, Service & Maintenance, Power, Fabrication, Mining, Transportation, Road Safety and many more. Product differentiation is probably the most visible. It includes actual physical and perceived differences, of which the latter can be acquired through advertising. Product differentiation may take the form of features, performance, efficacy (or the ability of the product to do what it is purported to do), meeting specifications, or a number of other criteria. This is the general area that most B2B marketers’ differentiation of service includes not only delivery and customer service, but all other supporting elements of a business such as training, installation, and ease of ordering. To many, these seem like the simple components of a business-the blocking and tackling or the foundational elements that do not require sophistication.
The CEO mentions, “What is driving our company’s growth is our capability to be quality compliant as per market standards. We focus on continuous improvement in product, variety, design and increase in the product range, increase in end customer visits, delivery improvement and incentive scheme for distributor and products”.
Our products are widely used in various industries in order to provide a protective workplace for workers and are being highly acknowledged for reliability, sturdy design, and easy usage
Future Projections
According to the CEO, some businesses set themselves apart by their image either as part of another differentiation avenue or as a separate strategic path. Normally, image is created by other forms of differentiation such as high levels of service, superior product quality, or performance. Successfully competing on price requires recognition that every customer would be willing to pay for your product. Segmentation and differentiation allows a business to come close to maximizing the potential revenue by offering each segment a differentiated product at a different price. Speaking about future goals, he concludes, “Our vision is to conduct Top of Mind awareness initiatives with distributors in the Promotional Products Industry. Our goal is to honour all promises and commitments, to deliver results and be welcomed back”.
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