With economic growth and increasing health awareness, there is a growing demand for a variety of food products, and packaged staples, accompanied by a large increase in the number of consumer brands launched. As the competition to gain consumer attention and market share is high, considerable effort is required in marketing and distribution.
One major challenge customers face in scaling their business is finding service providers who share a similar focus on quality and responsiveness, so they can focus on branding and marketing. Customers expect product specifications to match what the brand stands for, the ability to deliver in a short lead time, food safety and quality, and the capability and intent to be a long-term partner.
Waycool Foods & Products, founded in 2015 is India's leading food & agri-tech company transforming India's food economy. Waycool’s contract manufacturing business unit aims to leave its mark by being the preferred contract manufacturer and private labelling services provider of dry staples products. Waycool is uniquely positioned in the dry staples (cereals, pulses, spices, dry fruits, sugar, flour, and more) segment, with the ability to serve both large and small customers.
In the last three years, this business unit has scaled to produce more than one million packs per month, operating across 250+ products, processing 2000+ tons per month, and serving about 100 customers regularly, providing private labelling services and a supply of dry staples as a one-stop solution.
Waycool has four integrated packaging centres in Bengaluru, Hosur, Chennai, and Hyderabad, spread across 45,000 sq. ft, with state-of-the art machinery like metal detectors, weight checkers, in-house quality labs, fumigation setups, sorting, and packing machines. Recently, Waycool was chosen by EID Parry to convert their factory-produced sugar into retail branded packs for their subsequent distribution. Waycool has a significant presence in South India and serves supermarket chains, B2B distributors, e-retailers, food brands, standalone supermarkets, and international supermarkets also.
Unwavering Quality
Waycool's contract manufacturing business offers sourcing, grading, packing, and labelling capabilities to all its customers. Focus on quality is a key pillar of every function in Waycool, whether it is projects, automation, quality, or operations. "It is in the organization's DNA to continuously innovate on technology to improve the effectiveness and efficiency of operations”, speaks Vignesh Kumar Manogaran, Head - Contract Manufacturing.
Waycool's team has an unwavering dedication to ensuring its customers succeed, working as solution providers, and helping its customers launch and scale their brands. To guarantee this, its team focuses on providing quality, cost, and service levels consistently matching customer expectations. There are also other units in Waycool that work on farm productivity, sourcing at scale from farm heads, contract milling, distributing brands, and a technology team that constantly innovates and brings in products to improve the agrisupply chain operations.
Waycool's team has an unwavering dedication to ensure that its customers succeed, working as solution providers, & helping its customers launch and scale their brands
There is a continued focus on acquiring and maintaining certifications like HACCP, FSSC 22000, BRC, and more. Periodic training and audits are conducted to ensure the processes take root and are kept updated. These internationally recognized certifications help Waycool cater to global customers and provide quality assurance to customers and their end consumers too.
Waycool’s vision is to build a platform that handles at least one percent of the food produced in the world. So, the organization takes a long-term view of putting in the necessary infrastructure, processes, and teams required to translate this vision into reality.
In mature industries like automotive, and more, partnerships with contract manufacturers are a norm and have helped grow the sector tremendously. Waycool is investing in becoming a preferred contract manufacturing partner that can pioneer many such partnerships, build confidence in the outsourcing model, and contribute to the growth in the Agri sector.
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