The pandemic hit travel and tourism industry is back on its feet. Customers’ inclination towards
high-end luggage and changing life-style are again driving the luggage industry’s growth bandwagon. The growing convenience of online shopping has also led to a major shift in consumer preferences for the purchase of luggage bags through e-commerce platforms. Furthermore, the business bags segment is gaining significant traction in the market, due to the increasing business travel worldwide and economic improvements in the developing markets. Moreover, the advancements in technologies and adoption of high-tech machines have been revolutionizing the manufacturing processes of the products in the luggage industry with increase in efficiency and productivity.
One company that has been on the forefront of innovation in this domain since its inception back in 1968 is VIP Industries. The company needs no introduction as it has made a mark in the luggage industry with high quality products of vibrant designs. The company has adapted to the changing market dynamics, acting upon the requirements of its consumers to bring the best-in-class products. And all this is backed by the company’s competency when it comes to manufacturing. VIP has been utilizing the latest technologies and machineries to smartly and flawlessly manufacture its range of quality-driven products.
“VIP for over 50+ years has revolutionized the luggage and travel categories with continuous product innovations, adherence to quality and international aesthetics. Along the way, VIP has evolved from being a luggage company to a travel gear pioneer and also made more than a foothold in adjacent categories like fashion accessories," says Anindya Dutta, Managing Director at VIP.
Bags Crafted for Superior Performance
VIP bags are crafted for superior performance and are put through the most stringent quality tests. The bags firstly go through a tumble test which is carried for 25 cycles to ensure reliability of locks and latches. Further, when it comes to trolley impact tests, the bags go through 3000 test cycles. And when it comes to safety, it is ensured that a VIP bag cannot be opened without the right key. These bags go through a stringent quality test of 15,000 locking and unlocking cycles.
In addition, the bags also go through a drop test, wherein the bags are dropped from a one-meter height 20 times. VIP bags are known in the market to be very flexible and handling with care does not apply to VIP bags. The handles are tested thoroughly by giving jerks to the handle 3500 times in a loaded condition.
Speaking of the zipper, VIP Bags go through 15,000 test cycles of opening and closing of the zipper. Smooth hinges make opening and closing of bags easy. VIP Bags have been tested for providing ease of opening and closing of bags for over 3000 test cycles. One can shake but cannot break VIP bags. The bags are made robustly to withstand more than 5000 jolts even when carrying a weight of 25 kgs. The bags are also subjected to a pendulum test which lasts for more than 3000 test cycles. All the aforementioned tests are carried out with latest tech-driven machines to ensure the best results at all times.
We are now a global brand with presence in multiple countries. We are a technology driven organization led by visionaries and thought leaders
“We are now a global brand with presence in multiple countries. We are a technology driven organization led by visionaries and thought leaders. Every individual at the company is given the freedom to act with ownership of actions. We will continue to bring about innovation through successful creation, development and execution of new ideas,” concludes Anindya.
Redefining the Luggage Industry
VIP has kept abreast of the ever-changing trends, bringing about the needed innovation in the luggage industry. Back in 1983, one of the first and a very popular innovation from VIP came in the form of Non-Reversible Multi Safe Lock Mechanism. This innovation provided bags with a unique feature which did not allow the bag to open in ‘upside down condition’. Another improvement by VIP came in the form of ‘padded handle’ providing the handle with a soft grip. This made carrying the luggage, in hand, comparatively easier. Convipack was another innovation which garnered widespread popularity.
This feature provided for a separate packaging space for storing used clothes. In 2013, the first framed PP upright from VIP, featured vibrant colors and dual texture shell with a Convi-pack in framed luggage. VIP is a pioneer in this category of luggage. The all-new Carlton Edge series of VIP introduced a game-changing ‘Lifetime Warranty’ which covers airline and accidental damage. Going forward, with advancements in technologies, VIP plans to continue focusing on design and development of new-generation bags that will redefine the industry.
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