India is one of the top manufacturers and exporters of leather and related goods worldwide. Increased demand from both domestic and foreign markets has been the primary driver of the industry's recent tremendous growth. According to the Council for Leather Exports (CLE), the Indian leather industry generates an annual turnover of around $15 billion, employs over 2.5 million people, and accounts for around 12.9 percent of the global leather trade.
The leather industry in India is also known for its quality products, which are manufactured using eco-friendly and sustainable practices. Based in India with a well established factory, Vigour Group is a manufacturer and supplier of Synthetic PVC (Polyvinyl Chloride) leather. The company specializes in producing high-quality synthetic leather for a range of applications, including furniture, automotive interiors, and fashion accessories.Vigour Group has an established factory in Tankara, Rajkot, and the company's corporate office is located in Mumbai, Maharashtra, which is a major business hub and financial centre in India. “Our range of PVC leather is manufactured in an ultra-modern plant & machinery set up with the latest technology and quality control.
We produce various qualities of Synthetic PVC leather for different types of applications, as we have good knowledge and experience in this industry it helps us to fulfill the needs of clients across the globe with greater value”, speaks Sonal Parekh, Director of International Business Development, Vigour Group.
The quality of production of an organization very much depends upon the quality of operation it undertakes.“We make sure that everything is completed in accordance with the client's specifications while utilizing the greatest technology on the market. A specially designed team in Quality Assurance keeps checking on internal and customer-specific requirements”, speaks Sonal Parekh. The firm faces various challenges in the highly competitive market of synthetic leather. However, the company has been able to address these challenges and continue to thrive in the industry. “One of the biggest challenges that the company has faced is competition from low-cost producers, especially from China.
Many customers compare prices with Chinese manufacturers, which can be difficult to compete with in terms of pricing so to overcome this we started focusing on providing good quality products with competitive pricing, rather than solely competing on price”, speaks Sonal Parekh. Logistics and delivery time are also critical factors in the synthetic leather industry. Vigour Group has a well-established logistics and supply chain network that ensures the timely delivery of products to clients across the globe. The company works closely with logistics partners to ensure that the products are delivered to clients on time and in good condition.
Vigour Group strives to fulfill the needs of clients across the globe with greater value by combining its knowledge & experience with the best available technology
Vigour Group's focus on innovation and technical expertise has allowed it to develop a flagship product that is in high demand in both domestic and international markets. “By continuing to innovate and improve Super Leather's technical parameters, our firm has maintained its competitive edge and continues to grow its customer base. Since its inception, the company has been growing steadily. This can be credited to our business's market knowledge and networking experience, which have helped us to become a reputable provider of synthetic PVC leather”, speaks Sonal Parekh.
The firm’s future roadmap is to focus on reaching every corner of the world and fulfilling the demands of customers in different countries as it is an important driver of its growth and success. By staying ahead of the competition through innovation and adaptation, the company can continue to expand its reach and increase its market share in the leather industry. The Vigour Group may access new markets and consumer segments, extending its reach and market share, by boosting its exports and becoming a truly global business.
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