In recent years, the metal working industry has undergone a remarkable transformation, driven by key trends such as the demand for customized solutions, prompting manufacturers to invest in R&D for tailored products, collaboration across the value chain has become paramount, fostering joint innovation and market agility. In this dynamic landscape, innovation converges seamlessly with practical application, driving advancements in sectors like the industrial, manufacturing, and electronics sectors. Through collaborative efforts, companies navigate challenges, propelling growth and innovation forward. Looking ahead, possibilities abound, fueled by advancements in nanotechnology, biotechnology, and a commitment to sustainability-driven collaboration.
Victory Polychem, based in Pune, is a leading manufacturer, global solutions provider, and exporter of specialty metal working fluids, industrial cleaners, and coolants with a track record of success spanning the last two decades. However, the competitive edge of Victory Polychem went into the next orbit when Ameeth Kkaulgud and Kranti Kkaulgud both having education from the USA and several years of Corporate US experience joined Victory Polychem.
Navigating the Monopoly
In the lubricants industry, the dominance of MNCs from countries such as Germany and the USA is a widespread reality. Established brands wield a lot of influence, making it difficult for MSMEs to gain a foothold in the market. “Our journey reflects this struggle. Although we are in the process of refining our brand identity, we lack the monumental presence of these industry giants.
Therefore, we are taking a different approach and focusing on offering customized solutions made possible by constant innovation rather than competing on brand awareness alone.
We delve deep into the challenges and problems of our customers by working directly with large companies like Cummins, Tata Motors, Mahindra, and KOEL”, says Ameeth Kkaulgud, Director - Technology and Innovation. By understanding the unique needs of customers, the company provides customized solutions. Victory Polychem's commitment to quality, safety, and environmental sustainability is reflected in its ISO 9001:2015, 14001:2015, and 45001:2018 certifications.
The company ensures seamless material flow and traceability by using advanced SAP systems. From incoming inspection in the laboratory to the evaluation of the final product, the company adheres to strict standards at every stage of production. Outside of the firm’s factory, supplier evaluations and rigorous testing ensure that only the highest quality raw materials enter the ecosystem.
“In addition to our quality assurance departments, we have a dedicated R&D team of experts. Our R&D facility is equipped with state-of-the-art instruments allowing us to carry out extensive in-house testing. Unlike many in the industry who resort to reverse engineering, our approach focuses on innovation and on developing original formulations tailored to customers' needs.
From incoming inspection in the laboratory to the evaluation of the final product, the company adheres to strict standards at every stage of production
We have applied for NABL certification for our lab and should receive it shortly”, adds Ameeth Kkaulgud. Because Victory Polychem has first-hand knowledge of its customers' challenges, the firm develops customized solutions from scratch and is also filing patents for its intellectual property. It has been granted 2 patents so far and as a strategic initiative, a certain quantum of the profits are invested every year in new research and development and patenting of the same. The company relies on products that are made from vegetable oils which helps achieve natural lubricity and also thereby making it self-reliant and not dependent on the importation of crude oils yet again aligning with the 'Make in India' mindset. Due to its innovation-driven strategy, Victory Polychem has won several awards.
Strategic Infrastructure Planning
In terms of the firm’s infrastructure investments, the company has strategically positioned itself to accommodate significant growth, aiming to surpass Rs.150 crores in the next five years. “Our current infrastructure is robust enough to support this trajectory, providing ample space and resources. However, as we scale, expansion plans will naturally follow to sustain our momentum. Presently, our primary focus lies on assembling the right talent, particularly in cultivating a strong middle management layer and augmenting senior management positions”, adds Kranti Kkaulgud, Director - Operations and Finance. The firm is also actively exploring new avenues and export markets, prioritizing initiatives that offer swift returns and tangible success stories. By aligning internal efforts with strategic external initiatives, Victory Polychem is poised to capitalize on emerging opportunities while fortifying its internal capabilities for sustained growth and success in the competitive landscape.
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