Technological advancement is essential for luring customers and corporate users to upgrade or replace dated products with newer models. The electrical accessories in India are undergoing a massive evolution in terms of products, pricing, and variety. There are various reasons responsible for this. For example, earlier consumers were focused only on the functionality of the product but now they expect the functionality along with modern aesthetics due to the technological boom.
The other reasons include the installation of more modular switches and of course, the purchasing power of India which now focuses on the quality and the modern aesthetic of the product. Vankon was established in 2009, in Rajasthan, keeping in mind the best quality and modern aesthetics in the production of modular at a reasonable rate.
The major expectation of clients is quality, looks/aesthetics, availability, and reasonable price. In the market of the electric accessories and switches space, the customers are the ultimate factor. Vankon is committed to fulfilling clients' expectations by providing the look/aesthetics and diverse options in electric accessories. “We have a strong focus on looks/aesthetics, to which we keep on adding product ranges to ensure there’s enough variety to suit any customer’s needs.
Our quality control for our products is very robust. We have a three-point quality checking system in place, where products undergo quality checks at three separate points in the manufacturing
process. This ensures that our product failure rate stays well below the industry average”, says Kishore Gurnani, Managing Director, Vankon.
The company offers a wide range of services in different segments which are Cables, LED Lighting, Switches, and Accessories. It provides accessories of all ranges and quality with modern touch and innovations. Vankon has various products at different prices but the Vivo range products are of good quality at a reasonable price.
“We have the latest touch technology and smart switches, which integrate with Google Home, & Amazon Alexa, and can be operated with mobile applications and voice commands. You can set routines and reduce the electricity bills with smart switches. This innovation is a major differentiator for us and our customers rely on us to provide them better and new solutions every year”, avers Kishore.
Vankon has been in the electrical field for more than 55 years as part of Gurnani Group and in 2009, it established itself in Rajasthan. in 2015, the company started expanding rapidly. Today in 2022, the company is present in 11 states, having 1000+ dealers/ distributors in over 303 districts, with over 25000 electricians installing our products at their customer’s sites. Vankon has established its presence in almost all states in North India, with a major presence in Rajasthan, Gujarat, Uttar Pradesh, Punjab, West Bengal, Uttarakhand, Assam, Himachal Pradesh, Haryana, and Jammu & Kashmir. The company has also started operations in the south, in the state of Kerala & goods are also exported to Nepal.
The firm has started its journey with 40-50 products but reached 2000+ products and still growing, showing the promises of good future ahead. Vankon is growing steadily and is gearing up to expand in the remaining states of India. The company looking to increase its brand presence in the states they are currently in.
Vankon is committed To fulfilling clients' Expectations by providing Diverse options at Reasonable prices in Electrical accessories
“To achieve this, we are undertaking focussed marketing activities using dealer meets and electrician meets. We’re very active on social media, and undertaking a lot of initiatives to reach out to our customers, educate them and make them aware of our products.
This push in branding and marketing is giving us a better reach in the states we’re already in, and soon we'll be present in other states as well”, states Kishore Gurnani. In terms of product launches, the company has new ranges coming up in our LED range, and a premium range in Accessories is in development which will be launched in the year 2023.
.jpg "Artificial Intelligence to Revolutionize Advanced Chip Design")
