The uniform market in India is unorganised in nature with majority of the players having minimal experience in identifying client expectations, selecting the right yarn and delivering product value. Uniform has become a crucial part of the corporate culture and is important for brand awareness and team spirit. Unifirst by Padma Traders has been present in the market for 40 years. Its expertise in finding the correct fabric for a specific purpose has helped in gaining a distinction for its excelling performance in the uniform market.
Srinivas Subudhi, Managing Director of Unifirst says, “Understanding the core of textiles, from Yarn to Fabric, is our motto so that we can offer apt quality. The varieties of fabrics change drastically with time and their build, maintenance, usage also evolves. Updating ourselves with latest trends in weaving and finishing of textiles has helped us achieve high customer loyalty for decades”.
Selecting Appropriate Yarn & Creating The Required Design
Srinivas adds, “When you put on a uniform, there are certain inhibitions that you accept. That’s where our challenge begins. We have to consider the company’s culture, what the employee is going to face or do in his day to day life.
At the same time, we have to consider the employee’s lifestyle, regional preference according to the local culture, climate and more. And when it comes to uniforms to be used pan India, we have to figure out the finest specification to suit most of the regions to be offered by focusing on the corporate culture of the organisation”.
Unifirst purely deals with full segment of uniform fabrics with a wide range of specifications and finishes. The strength of a uniform lies in its durability and ability to face the day to day lifestyle of every employee. The company takes periodic ground level feedback from the end users on its fabrics. It focusses on the precision of every yarn to fabric selection and finalising the design as demanded by its clients.
Products & Services
Unifirst deals with all the major textile manufacturers in order to offer a wide product range in accordance with client requirements. It is a complete solution provider for corporate uniforms through its long-term relationship with all major uniform makers. It has a diverse range of products and its deep-rooted presence in the industry increases its ability to cater to almost any consumer requirement.
Unifirst deals with all the major textile manufacturers in order to offer a wide product range in accordance with client requirements
Srinivas says, “Understanding a company’s culture and what they want to offer their employees needs a very professional approach from a vendor. This is not just selecting a set of fabrics out of some flashy catalogues. And this is not just fitting our fabrics as per the client’s budget. Along with the budget, we wish to make every end user of our fabrics feel their uniform as their best thing to wear in their wardrobe”. Unifirst is a one-stop solution for all kinds of uniforms that includes Corporate Uniforms, School & College Uniforms, Public & Private Security, Uniform Sarees & Salwar’s & Hospital and Healthcare Uniforms.
The Future
Srinivas concludes, “We started from Odisha & Andhra Pradesh, and we are now willing to understand the requirement from many neighbouring states through our team members. We strongly believe when thousands of employees use our fabrics, the quality of fabrics should get us new leads. And we are sure that will give us a healthy growth towards many more states along with maintaining the existing ones”.
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