The Indian seed market is experiencing a transformative journey marked by a shift from open-pollinated to hybrid seeds. According to a report by Mordor Intelligence, in 2023-2028, the Indian Seed Market size is expected to grow from $3.32 billion in 2023 to $4.20 billion by 2028, at a CAGR of 4.80 percent.
Once reliant on imported seeds, Indian companies have now embraced breeding programs, with a notable focus on crops like tomatoes, hot peppers, watermelons, muskmelons and okra. The market shift from open-pollinated to hybrid seeds is noteworthy, presenting opportunities and challenges. Climate change emerges as a formidable adversary, impacting production with droughts and heavy rains becoming common. In this dynamic landscape, TRS (Tribhuwan Das Raghunath Bhai and Sons) navigates challenges with a legacy spanning 75 years.
Since its foundation, TRS has become synonymous with quality in the seed industry. The firm has made significant inroads in North and Central India as well expansion is growing to South India market, specializing in hot peppers, tomatoes, watermelons, muskmelons and okra. The company’s introduction of the muskmelon, with its unique yellow skin and white flesh, has proven to be a game-changer for farmers in South India. “The farmers are getting 70 to 80 rupees per kilogram of yellow skin and white flesh muskmelon, which they are exporting to Delhi and UAE.
They are earning almost three to four lakhs rupees per acre", says Sushant. The pioneering yellow-skin variety offers farmers a price advantage of 20-25,000 rupees compared to overseas competitors. The company has introduced varieties like Alok, Bheema, and Akshay tomato in North India, each tailored to local needs.
TRS recognizes the pivotal role skilled farmers play in ensuring the success of its seed production. The company strategically collaborates with experienced and knowledgeable farmers with a proven industry track record. These skilled farmers bring expertise and a deep understanding of local conditions and agricultural practices.
By forming partnerships with such individuals, the company ensures that the foundation of its seed production is built on the wealth of experience and dedication these farmers bring to the table. The company adopts a strategy of offering competitive prices for its seed products, which involves a careful balance between providing fair compensation to farmers and ensuring that the end-users, primarily the farmers purchasing the seeds, receive good value for their investment. The amalgamation of engaging skilled farmers, offering competitive prices, and employing cutting-edge technologies aligns with TRS' overarching goal – delivering superior products.
Prosperous Farmers, Bhupendra Kumar, Zonal Sales Head
The synergy between skilled human expertise and technological advancements contributes to the production of high-quality seeds. The firm places a premium on the genetic purity, germination rates, and overall performance of its seeds, ensuring that farmers who choose TRS products receive seeds that are reliable, productive, and aligned with the latest advancements in agricultural science. This commitment to delivering superior products satisfies customer expectations and reinforces TRS’s position as a leader in the seed industry.
Founded as a seed trading company, TRS shifted gears in 2007-2008 by initiating its breeding program, focusing primarily on vegetables. With an impressive annual growth rate of 25 percent, TRS envisions expanding its presence in new states within India and exploring markets in the Middle East and the U.S. As the firm looks toward the future, its commitment to quality, innovation, and farmer prosperity remains unwavering. The company’s journey from a regional player to a key contributor in the global seed market is a testament to its resilience and vision.
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