The Indian garment and apparel industry is poised for growth, despite facing strong competition, particularly from China. This competition presents an opportunity for Indian manufacturers to innovate and maintain their market share by focusing on quality and design. The industry is also embracing the challenge of managing supply chain complexities by planning well in advance, ensuring timely deliveries, and staying ahead of seasonal demand. With a keen focus on sustainability, manufacturers are increasingly adopting eco-friendly practices, such as reducing waste and minimizing carbon footprints.
Moreover, there is significant potential for growth through increased support from state and central governments, helping the industry strengthen its position and competitiveness on the global stage. Making the most of the opportunities presented is The Leather Hunters, a Jalandhar-based manufacturer and exporter.
In recent years, The Leather Hunters has expanded from its traditional leather garment roots into broader apparel offerings, including denim, suede jackets, and various accessories. Known for its high quality and commitment to innovation, the company operates with a keen understanding of market dynamics and quality as the cornerstone of its operational philosophy. “We prioritize delivering exactly what we promise to our customers, ensuring quality at every stage, from the initial material purchase to the final product”, says Bhawna Shoor, Proprietor, The Leather Hunters. “This rigorous quality control process at every step is key to our success and helps us maintain customer satisfaction”, Bhawna adds.
Design, Plan, Deliver
The company relies on a dedicated team of designers who create new collections each quarter. The designs are then refined by an expert team, which works through multiple stages, including initial sampling and thorough evaluation, before the final product reaches the production stage. This process ensures that every design meets the highest standards, supported by the expertise of both the design and fashion industry specialists.
To maintain smooth production timelines, manufacturers must secure raw materials well before product launches, a practice in which The Leather Hunters invests significant capital. The design team, supported by an expert network in international markets such as the U.S., the Middle East, and Europe, ensures that all products align with prevailing trends. While some products inevitably experience setbacks, the company continuously strives to meet customer expectations, acknowledging that not every launch will be profitable, but remaining committed to the balance between success and failure. It plans a year in advance, with preparations already underway for the Fall 2025 collection.
By January of the upcoming year, the products will be ready for market launch, ensuring that the company stays ahead of fashion trends. Furthermore, it emphasizes sustainable practices, an increasingly important aspect of the fashion industry’s footprint. By reusing leftover materials creatively in new designs, the company minimizes waste, aligning with environmentally responsible practices.
By reusing leftover materials creatively in new designs, the company minimizes waste, aligning with environmentally responsible practices
Heritage-Driven Growth
The Leather Hunters plans to further expand its portfolio with new denim lines and leather accessories, such as wallets, belts, and cardholders, to capture a broader share of the fashion market. The company takes pride in its heritage, as its founder is known as the 'Father of Exports of Hand Tools' in India and celebrates a legacy of strong family mentorship that has propelled the business to its current success.
Moreover, The Leather Hunters stands out as a leader in promoting women in the workplace, with the majority of its white-collar roles held by women, including production leads and designers. As the company continues to grow, it remains committed to its values, namely passion, hard work, and the pursuit of excellence. This ethos is what drives The Leather Hunters forward, setting a benchmark for quality and innovation in Indian garment manufacturing.
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