As India is progressing the needs and expectation of the buyer has also seen a sea change. Today the consumer has a higher income and thus expects the very best in terms of products and services. Value for money and convenience has become the key filter based on which they make their purchase decision. With access to social media and smartphones, now the end consumer has all the information that they need in just a click of a button. They can now very easily compare all brands in multiple parameters as they filter down their choices.
Amidst these challenges, Tata Shaktee, established in 2001, emerges as a transformative solution. Tata Shaktee has contin-uously handled industrial challenges with quality products & customer-friendly solutions. With a commitment to openness, inclusion, and a comprehensive understanding of consumer needs, Tata Shaktee positions itself as a forward-thinking force within the roofing industry, offering sustainable and resilient solutions that not only meet but exceed industry standards.
Tata Shaktee, the flagship brand of Tata Steel, leads India's galvanized corrugated roofing steel industry. Renowned for best quality products and a robust channel network, Tata Shaktee has become synonymous with reliability & trust, particularly in rural India. The brand's success hinges on customer trust, upheld through consistent product quality and services targeted towards consumer benefits. The brand emphasizes the importance of customer education, tackling the difficulty of limited product knowledge by establishing learning platforms.
At the forefront of manufacturing, the company excels in producing Tata Shaktee Galvanized Corrugated (GC) sheets, setting a benchmark for superior quality. These sheets ensure long-lasting performance and offer outstanding value for the money. Tata Shaktee has always been a leader in the industry, having instituted novel strategies like selling by the piece, setting consumer pricing recommendations, and being the first company to put sheet thickness and zinc coating in grams per square meter (GSM) straight on the sheet. Furthermore, Tata Shaktee GC sheets are meticulously packaged with Blue woven HDPE and LDPE plastics, complete with edge protectors, tamper-proof seals, and top-tier metal jackets for optimal sheet protection, particularly during transit.
Engineered with cutting-edge technological expertise, Tata Shaktee GC sheets surpass ordinary counterparts in strength and durability. Crafted from virgin steel at Tata Steel's state-of-the-art Cold Rolling Mill, these sheets boast a uniform Zinc coating, ensuring unparalleled resilience against forces of nature like winds, rainfall, hailstorms, and more. Notably, Tata Shaktee has pioneered affordability and accessibility, particularly in rural India, creating a market for roofing solutions. The Brand also offers wide and long-length GC sheets, and branded accessories like Ridges and Gutters thus offering consumers a full basket of roofing solutions, reinforcing Tata Shaktee's position as an industry leader.
"Beyond Products Tata Shaktee has shaped a previously unorganized market by introducing elements like Selling per piece, Recommended consumer pricing, and Printing thickness and zinc specifications providing consumers with transparency and the confidence that they are getting value for their money. With a commitment to excellence, Tata Shaktee GC sheets offer exceptional value, making them the preferred choice for those seeking enduring performance year after year", shares Tata Shaktee's Team.
Tata Shaktee Galvanized corrugated steel roofing sheets are strong, long lasting & provide value for money to the consumers thus helping them to 'live with pride'
Tata Shaktee strategically envisions a digitally driven future. The introduction of Tata Steel Aashiyana signifies a seamless online avenue, tailored to the evolving preferences of the contemporary buyer. In areas where physical dealer stores are limited, the implementation of Online Booking Counters (OBC) ensures enhanced accessibility and convenience. Acknowl-edging the influential role of digital collaborations, influencer marketing, and social media, these strategies intricately com-plement traditional Above-The-Line (ATL) marketing efforts for Tata Shaktee. The brand is actively propelling towards a digitally enriched future, leveraging platforms like Tata Sampoorna and Shaktee Kosh Rewards programs. These initiatives streamline internal processes and enhance the channel and influencer ecosystem.
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