Bearings are a vital component in automobiles and are responsible for efficient and smooth running of the vehicle. Today, the automotive bearings market is driven by increase in focus toward reduction of vehicle weight and rise in automobile production. Also, owing to an increased demand driven by self-mobility, introduction of scrappage policy and a stronger concern for climate change, Indian auto industry is expected to see stronger growth in the next few years.
This will directly help the demand for bearings to propel significantly. How-ever, there has been an unprecedented in-crease in input costs, which has presented a challenge to control costs while meeting energy-efficiency requirements.
With continuous improvement and innovation, Tata Bearings has been manufacturing world-class bearings with ensured top grade performance, longer life, competitive pricing, consistent delivery and service. The company’s highly performance-driven approach in manufacturing various types of bearings is backed by its technologically adept team to deliver greater value to customers.
They closely work with their clients to innovate
and provide solutions that can withstand future severity standards. Their range of bearings includes Deep-grooved ball bearings, Tapered Roller bearings, Magneto bearings to name a few. They also offer variants with surface treatments, dust control mechanisms, rust control, heat bearing capacity, high-dimensional stability, ultra-low friction, and energy-efficient bearings among others.
“Tata Bearings has the highest mindshare amongst two-wheeler customers as compared to alternate suppliers. Broad-based network of fulfillment centres and sales personnel placed throughout the country helps us to excel in customer service and enhance listening and learning from customers. We are continuously expanding our portfolio by rolling out new products and exploring new markets. In the past couple of years, we have also introduced bearings for commercial vehicle applications and multipurpose grease,” says C Srivatsan, Executive-In-Charge, Bearings division, Tata Steel Limited.
A Journey of Excellence
The Bearings Division of Tata Steel came into existence in 1983 when Tata Steel acquired the manufacturing unit from Metal Box India Limited. The Division had a technical collaboration with a French company in the initial stages and subsequently received technical knowhow from a Japanese company, for specific products. It was the first company in the bearings industry in India to be awarded the ‘TPM Excellence Award First in Category’, in 2004, by JIPM. The Bearings Division has the capability to design, develop, manufacture, test and validate (R&D) bearings to cater to OEMs of two-wheelers, three-wheelers, passenger and commercial vehicles, tractors, tillers, rotavators, pumps, motors, conveyors and other engineering applications.
“Our team proudly comprises 700-plus members and is an eclectic mix of experienced professionals who are business leaders and stalwarts in their respective fields. Every year, the team is refreshed by academically bright, fresh and young talent, keeping in mind the Tata Steel goal of being a future-ready organization. Our team members are placed across the country which helps us address customers’ evolving needs. Recently, our ‘Flexi & Agile Work Policy’, enabled by digital interventions, has let the organization’s needs adapt to the individual’s work-life balance. This helps us in building a high-trust and high-performance working culture to be future-ready,” states Srivatsan.
A Robust Roadmap Ahead
Staying parallel with the ever-changing market, Tata Bearings aims to become the leading anti-friction solution provider in the country. The company with its future-ready road-map till 2030 empowers them to de-liver possible expectations based on industry forecasts. “We are working towards becoming a ‘brand of choice’ amongst OEMs by addressing design concerns for an energy-efficient tomorrow,” concludes Srivatsan.
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