Swayam is one of the most established and pioneering name in the highly competitive Indian textile industry. Starting its operations two decades back, the company has evolved with the changing market to cement their position in the market.
Even amidst changing market scenarios, Swayam has stayed true to their mission of becoming one of the top trusted brands, based on the philosophy of "Value for money" products that are innovative, creative, offbeat and trendsetters, by continuously, customizing and responding to cherished requirements of their end users, through progressive and enviable participation of all stake-holders, both internal and external; by registering a minimum of ''30 percent year-on-year" based growth.
Over the years, the company has also been able to assemble a team that comprises of young and enterprising individuals.
More important than just doing business, Swayam strives to achieve a greater goal which is to bring stylish and offbeat furnishings in the bedrooms of the new fashion-conscious generation.
The company aspires to serve their diverse clientele through products that are unique and novel, coupled with world class support services, with the aim to register exponential growth driven by all their business-related verticals, to ensure
that their products reach all domestic and international based households. And in doing so, adding to ever increasing customers delight and acceptance.
Even though the company made a name for themselves in the bedsheets market, over the years, Swayam has developed an impressive product portfolio that includes Curtains, Table & Kitchen Linen, Bags, Kids Furnishing Range and medical textiles to name a few.
After the onset of the pandemic, Swayam introduced more products such as PPE Kits, Scrub Suits, Lab Coats and developed a complete 360 Degree Protection Kit. Through their offerings, Swayam wants to leave a lasting impact on the industry, this has been their top priority from day one.
When asked about what are the new market opportunities that they see in the market Neerja Garg, Founder and Creative Head adds “We see three market opportunities with immense potential going forward. The first option with investment where we could set up our own stores on a PAN India level. Currently, we sell through Shop in Shop shelf space but starting our own stores is what we aspire to do in the near future.
The second market opportunity for us is selling more through e-Commerce platforms. With current offering of more than 5000+ active SKU’s, we want to now focus on quality more than quantity. This requires much less investment as well as manpower when compared to the first option. The third one is institutional selling where the products are offered as gifts or for re-use in past few years have worked and created trust with more than 100 Corporate Giants of the country.
These companies have even helped us to avoid the brunt of the economic impact caused by the pandemic as well. Apart from all this, one aspect that we want to reinvent is the way we export as per new Global Scenario where the India manufacturing story is being applauded. Currently, a minor percentage of Turnover is shared by exports, however, Company plans to grow the same in coming years”.
The company’s unwavering determination to offer customized products that are the best value for money option in the market has helped them to not just create but also maintain an impressive clientele that includes Private Label and OEM Tie ups.
Swayam has constantly been evolving with new strategies whenever and wherever needed. To say specifically, factors like Product Placement on Multichannel Retail Space, Complete In-house Designing & manufacturing from start to finish, Variety of Products and Customization Possibilities, Swift response on time every time, and shorter lead times have helped the brand grow.
Neerja says, “What we have achieved till date is just the tip of the iceberg. I would say sky is the limit to what we can achieve and market potential is immense as the modern retail is hungry for big players who can offer smart designs, effectively priced products, on time every time. So, miles to go before we sleep”.
