Today, the manufacturing industry is booming across the globe and the digital wave is revolutionizing this sector. The CNC machine manufacturing domain, a segment of this industry, is witnessing tremendous business opportunities. In the current scenario, factors that will help differentiate a successful manufacturing enterprise from the influx of vendors penetrating this market are customer-driven frugal innovations, continual R&D and Strategic partnerships. Tech-savvy customers today demand customizable, robust, user-friendly and indigenous digital manufacturing solutions at an economical cost. In fact, several market surveys suggest that most customers are more inclined toward conducting cost comparisons with Chinese and Korean machines and quality comparisons with European machinery.
While most vendors grapple with meeting the aforementioned list of requirements, SVP Laser Technologies, headquartered in Chennai, is perfectly equipped in this domain. SVP Laser has designed and developed mission critical Digital Manufacturing technologies like MultiCNC® CNC controller, AutoCAM2D CAM software, and various CNC controlled machines for applications like Jewellery manufacturing, PCB, Furniture, Foam fabrication and so on. "We have met the international cost and quality standards through our complete focus on customer satisfaction, innovation and IP protection and by taking advantage of our local presence, which gives us a better market understanding by being closer to the customers and building trust,” elucidates Viswesh, Co-Founder and MD of SVP Laser Technologies and a B.Tech (Mech) from IIT Madras and MS from the University of Minnesota USA with 15 years work experience in Advanced Manufacturing Industry.
The company’s main range of industrial machines consists of its industrial foam fabrication machines like CNC Hotwire, CNC Abrasive wire,
CNC Hotknife, Oscillating tangential knife, and so on used for applications like Packing, Insulation, Construction, and Patternmaking. The company possesses six granted patents, five trademarks and over 10 international patent pending applications in the digital manufacturing domain. The products have been exported to countries like Canada, USA, UK, UAE, Oman, and the Philippines.
Delivering Superior Customer Satisfaction
The company takes pride in having catered to more than 500 B2B customers ranging from corporates like TATAs, Volvo, L&T, to Research organizations like IITs, IISc, NITs, all the way to cottage Industries like jewellery, carpentry, toy industry, and so on. The company’s core DM technology has both economies of scale and scope which the company plans on harnessing to continue to better serve its customers. “Through our innovative digital manufacturing related products and technologies, we hope to create an IMPACT in our national missions like MAKE-IN-INDIA, SKILL-INDIA, DIGITAL-INDIA, etc.” proclaims Viswesh.
He goes on to tell us how he made the bold decision of leaving his secure wellpaying job in the US and relocating back to India and unearth its market potential. Moving forward, SVP has plans to go for an IPO, to raise investment from the Indian public, to continue serving the Indian industry and economy. “Some of our USPs are strong technocrat leadership team, strong IP portfolio, proximity and research partnership with my Alma mater IIT Madras, our proven track record in domestic and export markets, and focus on indigenous product development,” reveals Viswesh.
We have met the international cost and quality standards through our complete focus on customer satisfaction, innovation and IP protection and by taking advantage of our local presence
A Peak into the Future
With a strong foothold in both domestic and export markets through its myriad of IP-protected products in this domain, SVP intends to continue to primarily focus on industrial foam fabrication machines. Various surveys conducted by industry analysts project foam to be a 100 Billion Dollar market worldwide, with especially the need for packaging solutions rising due to the expansion of the eCommerce sector. Viswesh concludes, “Moving forward, we will continue to focus on products, for which we have IP protection, which will help us to do long term planning and resource allocation”.
Gaining Market Recognition
Incepted in 2009, SVP Laser Technologies has received several accolades for its contribution to the CNC machine manufacturing sector. SVP was recognized as the "Best Start-up in Manufacturing" by CII in 2014 and the "Top IP driven SSI" Industry in India by CII in 2018. More recently, the company was selected for the PRESIDENT OF INDIA NATIONAL AWARD for “Successful Commercialisation of Indigenous Technology” by an MSME in 2020. Viswesh adds, “We have been recognized as the best in India four times in the last five years (including three National awards) in our domain and we are close to transitioning to one of the best in the world, through our IP protected technology product portfolio”.
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