With India’s growing population, rapid urbanization, and increasing disposable incomes, majority of Indian businesses have witnessed a spurt in growth over the past three decades. Additionally, the Indian hi-tech manufacturing sector targeting exports has seen tremendous investment, and growth in output, over the last 20 years. Consequently, there has been a massive demand for high quality technical packaging materials and packaging solutions for these new industrial products coming on to the market.
Headquartered in Bangalore, Superpacks, incorporated in 1986, is a customer-firstone-stop integrated packaging solutions provider. Superpacks specializes in supporting last-mile supply chain connectivity with be spoke packaging solutions. In today’s day and age of an instant, on-demand marketplace, timeliness and quality of delivery play a critical role in how any brand is perceived. Superpacks works closely with major global MNC’s, driven by a defined mission & vision of protecting customers’ brand reputation through innovative and cost-effective packaging solutions.
Talking about the current market scenario for the packaging industry, Managing Partner, Uday Bapu says, “Post COVID, the Indian market has rebounded onto a recovery path - and with well laid out initiatives like 'Make-in-India', the Government of India has helped encourage and foster new opportunities and innovation across the industrial spectrum.
We as a Company are aligned with these new initiatives, andhave been investing in both Capex
and Opex enhancements to expand our portfolio offerings. Superpacks is focused, now more than ever, on providing best-in-class packaging products and value engineered solutions across a host of industries spanning engineering, telecom, aerospace, medical devices, electromechanical, computers & peripherals”.
A Commitment To Innovation
Having built their knowledge and expertise over the past 36 years within this industry, the leadership at Superpacks is focused on providing curated customercentric packaging solutions that are engineered to be highly cost-effective. With a bias towards innovation, Superpacks has constantly been upgrading their capabilities via investing in new modernized technologies with an aim to improve efficiency and streamline costs. Superpacks largely caters to MNC clientele, some of whom have been with the firm for over 30 years.
This speaks volumes about their commitment towards delivering complete customer satisfaction. Bapu mentions, “Packaging is essentially treated as a non-value added necessity by most customers. But this doesn’t deter us from being obsessed about delivering a superior customer experience, entirely on a JIT basis. Off-late, weare witnessing never-before-seen volatility in all packaging commodities such as plastics, kraft paper, wood and more. In our R&D centers, our packaging engineers routinely work on re-engineering existing concepts and solutions.
We keep updating customers on the latest developments in the packaging world. All this to educate them to switch over to more efficient alternatives to minimize impact on cost, and carbon footprint in case of ecoconscious customers”. Most industrial consumers view packaging as an end-ofthe line non core activity, thereby limiting resources towards providing timely forecasts and other planning functions. Understanding these complexities given the varied nature of their customer production schedules, Superpacks pitches in to bridge the gap by maintaining adequate inventories to ensure no line stoppages. They have a team of dedicated managers for all A-list customers, there by being constantly conscious of their ever-changing packaging requirements.
Moving Ahead
The journey for Superpacks was and continues to remain fascinating ever since its inception in 1986. The firm has organically grown 15 percent YoY in the past decade. Now having successfully transitioned into the second generation of family ownership, the new partners are investing heavily on the newest technology machineries. Superpacks has also recently moved into a 1,00,000 sq.ft. integrated facility to achieve greater operational efficiencies and enhance service levels to all their customers. The last financial year saw the firm achieve a growth rate of 35 percent compared to FY 2020-21, there by clocking their highest annual turnover.
Talking about future for Superpacks, Uday concludes, "Our manufacturing presence currently span across Bangalore, Chennai, Goa and Rudrapur. We are currently in the process of setting up additional manufacturing centers in all major industrial hubs around the country. Our road map is to not only be a leading packaging products provider in India, but also become the go-to name for all value engineered consultative solutions in this domain".
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