Welded mesh is being used today in multifarious ways in every corner of infrastructure. Be it for fabricating products or affordable housing, welded mesh is finding increasing applications across segments. India being a labour-oriented country, welded mesh is preferred as the cost-effective option for fast installation and as a ready-to-use product. The labour-oriented mind set can be overcome by use of welded mesh to grow infrastructure much faster and in an easier way, creating a plethora of new projects and opportunity for both labourers and vendors.
However, India is still a huge untapped market in consumption of welded mesh. Given its significance in wide ranging cases, ensuring good quality becomes a major concern as every application has different requirement. Secondly, customers prefer a ready-to use product when it comes to reinforcement, Fabrication or Construction.
Superior Weldmesh (SWPL), based in Nagpur, Maharashtra, addresses this challenge by ensuring high quality in its products and offering them in a ready-to-use form. The company has a quality control unit in place that undertakes stringent measures to meet the requisite bench-mark. Led by a young MD, the company offers weldmesh products for a diverse range of applications. It provides quality products such as
Weldmesh, Chain-link, Barbed wire, Gabion Weldmesh, V-Bend Mesh and Weldmesh Panels.
Manufacturing capability
SWPL has made its mark in the segment by incessantly building its manufacturing capacity. Growing from strength to strength, the company has come a long way starting from its first machine in 2013 to 14 machines in 2021 and still counting. Fighting with tough commercial market competition in the middle stage made the brand reach out for new market from central to covering 70 per cent of PAN India. “Graph in case of revenue has always been elevating with sustainability, by not just aiming at profiteering but envisioning a bigger picture for the company and society,” says Sanjay Pugalia, MD, Superior Weldmesh.
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What gives SWPL an added advantage is its ability to understand the changing needs of the market and adapt to those requirements by designing innovative products. As a result of its innovative acumen, the company has been able to build and retain a strong customer base and a brand name known to every consumer. “We hold the maximum production capacity along with quality product in the segment. Being present geographically in the centre of the country, we are able to manage the logistics well in order to supply our products across the country,” adds Sanjay.
Four pillars of success
SWPL proclaims to stand on four pillars of success: reliability, innovation, quality and accuracy. The company believes in implementation of these principles on the ground level. When asked about the team, Sanjay says, “Our team consists of few members but they are the backbone of the company. From young guns to management experts, we have them all. We operate as a family with responsibility on every shoulder, and every effort is appreciated and every innovative idea is implemented. Our team operates right from acquiring the orders all the way to feedback after the delivery.”
Moving ahead, SWPL aims to make the usage of welded wire mesh to reach every corner whether it is construction, decoration, safety or security. “To make this possible, we will keep striving to convert every single innovative concept into reality for the betterment of infrastructure of the country, thus making every Indian project from time consumer to fast mover,” envisions Sanjay.
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