The storage tank market in India stands as a testament to the nation's dynamic economic landscape, with real estate and automobile industries at its core. These sectors serve as the bedrock of the country's economic growth, and as they thrive, the demand for storage tanks, primarily supporting the real estate sector, continues to soar.
One name that has risen to prominence in this market is Sunrise Storage Tanks, a plastic manufacturing and fabrication company that specializes in full water storage solutions. With 15 years of trust, unwavering commitment to quality, and consumer-friendly designs, Sunrise has established itself as the leading brand in the water tank business, catering to the diverse needs of domestic, commercial, and industrial applications.
“As urbanization and housing demand rise, water storage methods become crucial. Sunrise has well-positioned itself to serve this increasing industry by delivering a wide selection of products for different purposes. Our water tanks are made of high-quality LLDPE plastic for safety and durability. Our focus on material quality shows our dedication to offering durable storage solutions”, explains Suresh Kamath, Founder, Sunrise Storage Tanks.
Innovations that Overcome Challenges
Sunrise has distinguished itself in the market through a commitment to innovation and product excellence. The company was among the pioneers in South India to introduce foam layer water tanks, known for their superior insulation and quality. Additionally, Sunrise was at the forefront of horizontal tank production in Karnataka, reinforcing its reputation as an industry innovator. One of the company's most recent innovations, the open-top multipurpose storage tank, is a testament to its dedication to meeting the evolving needs of its customers. This uniquely designed tank serves a range of applications, from storing seeds and grains to pickles and pharmaceutical products. The tank's multi-functionality has garnered attention from various industries, further solidifying Sunrise’s position as one of the market leaders in providing versatile storage solutions.
Furthermore, Sunrise is exceeding market challenges with its efficient products. Due of product bulkiness, transportation costs are one of the biggest issues in the storage tank sector. The consistency of raw material pricing in India makes localized manufacturing competitive. Successful enterprises in this industry reduce transportation costs and improve product delivery efficiency. Sunrise addressed this challenge by creating a strong dealer network and using its own logistics. For orders within 150 kilometers, the organization can deliver them within 24 hours. This logistical advantage differentiates the company and benefits its dealer network, making it a consumer favorite.
“Sunrise values customer relationships and after-sales service. The company collects orders through its large dealer network to accommodate dealers' storage space restrictions. Sunrise's efficient logistics speed up order fulfillment. Morning orders are usually sent by afternoon and reach at dealers' sites by evening, benefiting the company's partners”, adds Suresh. The company also prioritizes after-sales service. Repairs and replacements within the warranty term show its dedication to customer happiness. Customer service, prompt delivery, and new products have helped the company succeed in a competitive market.
Hence, established in 2007, Sunrise has experienced a journey of steady growth, overcoming challenges, and navigating economic fluctuations. The company is now poised for a period of rapid expansion, with a strategic focus on increasing its dealer network across Karnataka. This ambitious growth plan, set to unfold over the next five years, hinges on introducing new products, expanding into new markets, and maintaining a sharp focus on customer needs and relationships. “Our future strategy emphasizes innovation and adaptability. We will launch niche products and anticipate market trends as our dedication to innovation and customer service positions us for long-term success in India's storage tank sector”, concludes Suresh.
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