Being at the foothills of the mammoth textile value chain spinning industry faces tremendous pressures of all sorts and still survives to sail along with the textile spectrum globally. Within India the buoyancy is supported by - population growth, free access to fashion, free trade opportunities and cosmopolitan lifestyle. The key expectations of the downstream consumer markets are - product consistency, functional performance, quicker delivery and competitive pricing. Online digital process monitoring and continuous fine tuning helps us to meet the expectations.
Founded in 1954, Aruppukottai Sri Jayavilas (SJV) has its origin in the specialized handloom textile town of Aruppukottai. With its roots firmly planted in the transport sector, SJV entered the textile business with yarn spinning. Leveraging decades of TEXperience and innovative entrepreneurial abilities SJV strives consistently, to reach new heights in spinning sector. under the textile value chain, consequently, SJV’s revenue has grown at a CAGR of nine percent over the last two decades. SJV nurtures a loyal customer base that is committed to growing together. Further, SJV’s core marketing team is ever proactive, to play as a reliable supply source.
“We are robustly positioned given our enormous internal honed resources of Men, Machine, and Material. Team SJV is the foundation of our success. Team SJV has merged themselves into SJV, for their career and many of them continue to work after retirement. Such loyalty and dedication of the team comprising of a blend of seasoned specialists, to steer, monitor and guide the operations adds enormous value to the product and progress of SJV as a whole”, says Karthik Vijayakumar, ED at SJV.
“The conventional SQC (Statistical Quality Control) role has long since been replaced, by a fully empowered QA (Quality Assurance) Team at SJV. Our QA staff is tasked with monitoring, evaluating, regulating and rejecting all INPUT, from raw materials to parts to packaging. We practice the pro-active habit of in-house simulation testing for customer utility value”, he adds.
Customer-Oriented Organization
At SJV, customer retention is always the top
priority. The entire team is geared up to ensure consistency in all aspects. Marketing services is decoupled from Marketing, with a renewed emphasis on proactive customer engagement and direct monitoring by board members. Such a strategic focus has led to investments in several advanced digital and technological tools to help the operations. Some of them are-digital online monitoring of 100% production 24x7, adaptation of a proven and customized ERP package, specific focus on hairiness reduction vide compact systems and investments in green energy through a large solar farm to create a WIN – WIN situation for all stakeholders and carbon footprint reduction. In a nutshell, range of premium & mass consumption products, shorter lead time, flexibility in product range, and customer friendly responsive team has given SJV the needed edge over its competitors.
“We have a wide range of certifications and infrastructural facilities to satisfy any customer demand. Our segmented building infrastructure gives a natural advantage for specific process and product segregation. We can meet our clients committed quality metrics confidently with over 60% in house capacity of twisting and reeling.
SJV has deep rooted good work culture and systems for intensive process monitoring and control in post spinning. Continuous operations review, relevant practical research, process re-engineering, internal regular training, and competitive pricing are some of our distinctive selling factors", highlights TRS. Karthikeyan Director at SJV.
In the global spectrum of quality textile producers, we strive to be among the top five percent of spinners in terms of tailored product and service offerings, while also assuring shorter delivery times to fulfill JIT inventories for customers
Robust Infrastructure in Place
The plant layout, which is divided into three sections A, B, and C, is the backbone in offering distinctly diverse products with guaranteed channel segregation. TRUTZSCHLER, RIETER, KTTM (TOYOTA), LAKSHMI, SUESSEN and SAVIO are the textile machinery partners to achieve consistent quality of the products. In utilities, SJV has more than 100 percent back up in each service, with a plethora of resource partners, including NIGATTA, SKODA, CATERPILLAR, KIRLOSKAR, SULLAIR, KAESER and GOLDI, to mention a few. Furthermore, benchmarked quality levels are achieved with the help of the USTER, PREMIER, MESDAN and STATEX line of testing instruments.
“Digital monitoring at every stage forms part of our manufacturing base, to achieve consistency in all key operational factors”, – states TRS. Karthikeyan.
APK SJV is a vibrant, active, and socially responsible organization that intends to quadruple its income in the decade ahead. SJV's modern spinning plant, located in Aruppukottai is fully equipped to offer a wide range of - GRS/BCI/OEKO-TEX/ OCS/GOTS - certified quality yarn products conforming to ISO 9001-2015 QMS and 5 S - to offer spun yarn in 100 percent Cotton/Blends of Polyester, Carded/Combed, Compact/Normal, Single/Ply Twisted, Fancy Slub.
"Digital monitoring at every stage forms part of our manufacturing base, to achieve consistency in all key operational factors"
“We want to keep spinning our way up the value chain within the spinning spectrum, towards a diverse range of performance items. We are firmly planted in the traditional South and are consistently expanding based upon our strengths. In the global spectrum of quality textile producers, we strive to be among the top five percent of spinners, in terms of tailored product and service offerings, simultaneously assuring shorter delivery times to fulfill JIT inventories for top five percent of spinners, in terms Karthik Vijayakumar.
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