In the dynamic landscape of TMT bar manufacturing, companies face challenges such as price sensitivity, availability, delivery times, and the critical demand for high-quality products. Amidst these hurdles, the TMT bar market in entire India remains intricately tied to the nation's growth, driven by its crucial role in the construction sector an economic cornerstone. External factors, such as fluctuations in the international steel market and supply constraints that impact coal prices, introduce complexities. However, the optimistic outlook stems from India's continuous construction boom, suggesting sustained demand for TMT bars. A competent firm like Sree Metaliks navigates these challenges adeptly with a comprehensive approach, ensuring quality, availability, and competitive pricing.
With more than two decades in the TMT industry, Sree Metaliks boasts remarkable growth and market dominance, expanding tenfold and penetrating new markets while solidifying its presence in existing ones. The company's unwavering commitment to quality is evident in its meticulous sourcing of raw materials, incorporating top quality iron ore sourced from their own captive iron ore mines located in Khandbandh, Odisha, premium steel scrap from the US, and coal from Australia and South Africa to minimize impurities. The unique manufacturing approach includes the use of a state-of-the-art Ladle Refining Furnace (LRF), a technology pivotal in refining steel, reducing impurities, and enhancing overall product quality, displaying Sree Metaliks' dedication to excellence.
“SM TITAN, our leading TMT bar, holds a prominent position in our B2C market offerings, recognised for its exceptional quality. In the B2B sector, we have a diversified portfolio which encompasses various intermediate steel products, including pellets, sponge iron, pig iron, and billets. The outstanding quality of our finished steel is a direct outcome of our apt use of raw materials and state-of-the-art manufacturing processes. Importantly, our intermediate products also enjoy a stellar reputation for their top-tier quality and consistency, as we predominantly employ them for in-house value addition,” informs Kaustubh Agarwal, Director at Sree Metaliks.
Built on a foundation of diverse expertise, Sree Metaliks attributes its success to a dedicated team of over 2500 plus personnel with varied qualifications and extensive experience, ensuring exceptional product quality for both B2C and B2B markets. Guided by skilled project leaders across three manufacturing units, the company strategically applies expertise to achieve timely project realization, efficient equipment sourcing, and a culture of continuous learning.
Sree Metaliks embodies a commitment to ESG principles and CSR initiatives, envisioning a future where our steel products contribute to sustainable development while fostering positive change in communities
In Sree Metaliks' meticulously crafted engagement strategy, the journey from understanding needs to delivering the final product is guided with precision. The process begins with a comprehensive understanding of requirements, encompassing area, size, and desired product quality. Once mutually agreed-upon strategies are established, the manufacturing phase unfolds with meticulous handling and stringent quality assurance. “Steadfast commitment to timely delivery is maintained through the dedicated efforts of the logistics team, primarily engaging with distributors and experiencing growth in the directto- consumer (D2C) channel. Beyond delivery, support services come into play, offering ongoing assistance, while continuous communication and feedback play pivotal roles in continuous improvement initiatives,” asserts Kaustubh.
Since venturing into steel manufacturing in 1996, the firm has experienced robust growth, expanding manufacturing capabilities in Odisha and making significant strides in international markets. “At Sree Metaliks, our commitment extends beyond mere expansion, it's about minimizing environmental impact. Teaming up with industry leaders like M.N Dastur, we actively adopt process reforms and modern technologies, that align with our vision of sustainable growth. Planning to broaden our product offerings with wire rods, angles, channels, structures, and ductile pipes, our focus remains on continuous growth, adapting to market trends, and staying at the forefront of the steel industry to meet evolving customer demands,” concludes Kaustubh.
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