The global seeds market is expected to reach $87.39 billion by 2028, growing at 6.9 percent CAGR. This increase is due to rising global populations, food security initiatives, biofuel demand, and vegan diets. This period is shaped by artificial intelligence innovation, biological seed treatments, strategic partnerships, and investments in new yield- and productivity-boosting technologies. Amidst this evolving landscape, Sood Seeds stands out as a beacon of tradition and innovation.
Established in 1989, Sood Seeds is a prominent supplier of wheat seed in India. The company’s roots trace back to a family of agriculturists in the Terai region of Uttarakhand, a lineage that has been involved in agriculture since 1920. The town of Bazpur, founded by the family patriarch, Late Khusi Ram Sood, on an Erstwhile Lease from the British Government, serves as the headquarters for Sood Seeds. Today, the company is owned and operated by brothers Sumant and Vivek Sood, who continue to uphold their family's legacy of agricultural excellence.
“Since inception, we have focused on high-value wheat segments, introducing new wheat varieties to Indian farmers and ensuring their products' end use through a strong dealer-distributor network. The company's facilities have 250,000 quintal production capacity, advanced storage, and cutting-edge technology. We supply farmers in Uttarakhand, Uttar Pradesh, Bihar, and West Bengal with high-quality seeds and work with agricultural institutions to innovate”, states Sumant Sood, Director, Sood Seeds.
Promoting Development in the Farming Industry
Initially focusing on wheat, the company has expanded to include major cereal crops and pulses, with a recent emphasis on Bio Fortified Wheat Seed, Black Gram (Urad), Moong, Mustard and Basmati Paddy. By sourcing breeder and foundation seeds from both public and private institutions, Sood Seeds ensures a steady flow of superior breeding material, maintaining its edge in the competitive seed market. “As the seeds market continues to evolve, we are well-positioned to capitalize on the increasing demand from Indian wheat-growing states, particularly in North India. Our dedication to quality control and integrity, coupled with a motivated team and a dedicated farmer base, ensures its continued success in a highly competitive industry”, explains Vivek Sood, Co-owner, Sood Seeds.
Furthermore, one of the key factors contributing to the company's success is its strategic partnerships and strategic production and marketing tie up with leading agri startup ‘Dehaat’. For instance, Sood Seeds has a notable production tie-up with Shriram Fertilisers and Chemicals, producing research wheat seed varieties. This partnership has grown significantly, with production increasing from 600 tons in 2009 to 30000 tons in 2023- 2024. Such collaborations highlight the company's ability to organize quality seed production and maintain the highest standards in the industry. Also, previously The Terai Development Corporation (TDC), established to produce certified seeds, played a crucial role in Sood Seeds' early days.
Sood Seeds remains committed to advancing agriculture and the rural economy in India
The Sood family, as founding shareholders of TDC, gained valuable experience in certified seed production, which laid a solid foundation for their business. This expertise allowed them to carve a niche in the competitive seed production market, initially serving corporate clients and gradually expanding to a wider customer base. “Strong dealer, distributor, and farmer relationships drive our success. We can respond quickly to market demands and new opportunities by staying in touch with our network. The company has thrived in a narrow margin, competitive market due to its agility and maintaining the highest standards of quality in all segments of seeds produced by us”, adds Sumant.
Looking to the future, Sood Seeds remains committed to advancing agriculture and the rural economy in India. With a focus on developing new varieties and robust marketing strategies, the company aims to make agriculture a prosperous venture for all stakeholders. By leveraging advanced genetics and maintaining close contact with its grower base, Sood Seeds ensures that the benefits of its innovations reach every corner of the agricultural industry.
We use cookies to ensure you get the best experience on our website. Read more...
