Seed is the most basic and essential input for sustainable agriculture. One key factor that positively influences the market is India's growing population and the availability of rich arable lands and various Agro-climatic zones. Furthermore, agricultural commercialization and active collaboration between the private and public sectors propel the country's seed industry forward. In addition, leading seed breeders are increasingly introducing advanced digital technologies to assist farmers in mitigating the adverse effects of pests, climate, and other environmental factors.
Furthermore, the agricultural sector benefits from integrating data science, artificial intelligence (AI) tools, advanced phenomics, and genomics. In line with phenomenal development in the seed market in India, a Hyderabad-based firm named Siri Seeds is contributing to the pertinent market landscape with exceptional quality seeds to enhance agricultural products.
Siri Seeds is a research and development, production, and distribution firm that functions with the mission to provide a plethora of quality products to the farming community at an affordable price. The firm's various products are designed to withstand climate variations and other environmental fluctuations the variety of maize, paddy, millet, sunflower, watermelon, and diverse vegetable seeds.
Siri Seeds believes that the suitable sources for the right soil and the broad spectrum of contacts the company has with the international scientific fraternity have provided the ground for various development programs with a critical focus on field crops. Siri Seeds has a vast network of over 600 distributors and 3000 retail outlets across India. One of the firm's unique qualities is the direct marketing to farmers’ approaches with a quality sales force strategically placed in prominent farming regions. The Ministry of Science and Technology, Government of India, recognizes the firm's consistent efforts and commitment to research and development.
Siri Seeds has been involved in various activities, from researching market demands to designing and disseminating them through the appropriate channel. The firm is also well-connected with farmers to listen to their hindrances and create solutions. Speaking more about this company, Managing Director Murali Krishna says, "The farmer’s community sustains the entire concept of Siri Seeds, so we have designed numerous programs for their holistic development.
Among them, our signature plan of action is to listen to the pulse of farmers. Thus, 350 on-ground employees exclusively catch up with farmers regularly to understand market gaps or hindrances in the agricultural project. Our employees are nationwide to engage with marginalized farmers for dialogue. This helps us to collect first-hand data for our new policies or products. Followed by extensive analysis to develop advanced solutions to tackle the hiccups".
Siri Vikas, an Initiative to Educate Farmers
Siri Vikas is the sub-entity of Siri Seeds, and its sole purpose is to educate farmers in their communities. This Siri Seeds body adheres to a Participatory Development Model to improve the agricultural community's status quo in the domain of new technology adoption. The Siri Vikas program works by selecting a prominent farmer in the village and providing comprehensive assistance to the farmer to adapt to new agricultural technology that has entered the market for a set period. Furthermore, the assessment of the benefits of the technology is examined and cross-checked with other farmers from various geographical areas.
Finally, the conclusion is derived against the backdrop of farmers' feedback on the same; if the result is satisfactory for the diffusion of the innovation, it is transmitted by the farmer's group. Sometimes, if the new technology does not meet the community's needs, it is immediately compensated. This way, the firm is promoting farmers to make their own decision regarding adopting technology. Through this practice, Siri Seeds brings accountability to the agricultural sector. Siri Seeds is creating a forum for farmers to deal with technology while also educating them on the necessary knowledge to instill innovations in the agriculture market landscape.
Feedback Acts as a Catalyst for Growth
Siri Seeds strives to cater to farmer-centric solutions in every project it introduces. The company firmly believes that acting on feedback provides a solid foundation for project ramifications. The one-to-one open discussion with officials and the agriculture community on pre season and post-season harvesting includes detailed information about the appropriate plan strategies to help farmers take consecutive steps in upcoming harvesting. Along with that, this also enhances the company's transparency. That is the reason Siri Seeds could penetrate the corners of the Indian agro market in a short span. Currently, this firm operates in 20+ states of India and has a solid employee base of around 200 nationwide. The various department of the firm includes a dedicated and highly motivated team that collectively contributes to the company’s brand image.
Perceiving Quality Elevated the Business Further
The quality products of the firm are designed for specific seasonal advantages; the major crop products, hybrid maize, and paddy have different variants. These products are mainly designed to sustain in other geographical areas, different environmental conditions, and respective usages of various fertilizers. The production and distribution of these seeds empower farmers’ sustainability in the face of changing climate and other environmental issues. Siri Seeds is one of its kind in the agricultural market to introduce varieties of crops that belongs to the same family. The perceived quality of these products has strengthened the Siri Seeds business further through word of mouth from a broad farmers’ community.
"The firm's customer-centric approach and quality products make it unique in the market. Moreover, the consistency and maintenance of professional relationships with a wide variety of farmers is an asset of the firm. As a result, people gravitate towards Siri Seeds products and their assistance over the other players in the market. In addition, continuous technology adoption in operations has elevated the company’s brand image in the overseas market. As a result, the global market is in high demand for Siri Seeds products", shares Rakesh Reddy, Director, Siri Seeds.
The company’s journey on the path of making transformative changes in agricultural products is impeccable. Starting from scratch to covering the entire nation with its quality products is a journey of many experiments, rejections, successes, and failures. The highly qualified and experienced hands are the key contributors to the firm’s successive journey in India. The company has a track record of 15 years in successfully introducing new hybrids with high productivity and resistance power in the variety of its products. The consistent dedication and catering quality work to uplift the company’s value in the regional, national, and global markets is exemplary.
We create a cohesive environment for the growth of the agricultural landscape
Siri Seeds anticipates expanding its horizons to reach an intricate segment of the agricultural community with its quality products. The firm is looking forward to setting up an open forum where the discussion regarding agriculture and its consecutive topic, in the presence of the firm's experts, gradually creates an ecosystem where farmers hold the utmost power in terms of policy-making and decision-making. Ultimately, the long-term goal is to reach the pinnacles of the seed market with the sole purpose of serving and educating farmers.
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