In recent years, the anti-counterfeiting packaging market has experienced accelerated growth, largely driven by heightened brand awareness and post-pandemic shifts. The pandemic underscored the risks posed by counterfeit products, as brands faced revenue declines and heightened threats from fraudulent goods. This increased brand awareness has been matched by rising consumer awareness, resulting in a stronger demand for genuine product authentication solutions.
Today, the industry has introduced numerous sophisticated counterfeiting technologies from global markets into India, and companies like Shriram Veritech Solutions have built its capacity to deliver the most advanced anti-counterfeiting solutions available. It is a part of the $3 billion DCM Shriram Group, one of India’s oldest and largest business conglomerates, renowned for its unwavering commitment to quality, trust, and reliability. This rich legacy inspires the company to continually strive for excellence across all its endeavors.
Anti-Counterfeiting Pioneers
Shriram Veritech Solutions, or Veritech, with over three decades in the anti-counterfeiting industry, stands as one of the leaders in India’s fight against product counterfeiting. Founded in 1992-93 as Shriram Holographics by Luv D. Shriram, it pioneered holography for the Indian market, an early stride in product authentication. Today, the company offers an integrated, technologically advanced suite of packaging, security, and digital solutions. It has an integrated supply chain security management system which enables digital authentication and track & trace to safeguard against cargo-theft and potential counterfeiting of any shipment.
The company’s operations are structured into three primary business verticals, namely anti-counterfeiting solutions, labelling and packaging solutions, and supply chain security solutions. The anti-counterfeiting solutions division focuses on security technologies such as secure holograms, printing, and labels. In contrast, the labeling and packaging solutions division offers high-value packaging integrated with security features through product labels, shrink sleeves, and intelligent labels. The supply chain security solutions division focuses on digital technologies that offer end-user authentication, loyalty and warranty management, track & trace, and inventory and warehouse management.
Counterfeit-Proofing Excellence Hub
“Our facility in Greater Noida is fortified with stringent standards and systems that make it one of the world’s most secure manufacturing sites”, says Prashant Kumar Gupta, Vice President & Chief Business Officer, Shriram Veritech Solutions. A key component is the Hologram Safety and Security Management System, an industry-focused standard formulated and audited by TÜV, which the company has implemented for over a decade. In addition, the leadership team is deeply focused on advancing plant and system automation, recognizing it as a key driver of efficiency, productivity, and innovation. By leveraging cutting-edge technologies and industry best practices, they are dedicated to enhancing operational performance and ensuring seamless integration across all levels of production.
The company utilizes state-of-the-art machinery, including high-end flexible printing machines, advanced and high-speed embossing equipment for holograms, high-end automatic inspection systems, and world’s latest and most advanced nano-optics OVD master origination system imported from the Netherlands. Even production scrap is meticulously shredded and sent to authorized agencies for disposal, ensuring no remnants leave the facility unsupervised.
Veritech’s solutions are designed with a focus on addressing the pressing needs of its clients - protecting brand reputation, securing market share, and ensuring customer trust
Securing Market Authenticity
The company serves over 1,500 clients globally, supported by a team of more than 200 employees. It has established a strong presence across sectors such as medicine, healthcare, automotive, agrochemicals, electronics, apparel, and education. Internationally, the company exports to more than 50 countries and aspires to achieve top global market leadership. To support this ambition, the company has invested over ₹20 crore in technology and infrastructure upgrades over the last two to three years. With significant investments in product development and technology upgrades, the company is positioning itself to reinforce its leadership in the industry and meet global standards in anti-counterfeiting and packaging innovation.
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