Indian handicrafts are the epitome of the rich heritage and diversified culture of the nation. As a major manufacturer of handicrafts, the Indian handicrafts industry plays a significant role in the country’s economic growth. This industry has emerged as an essential economic agent rev- olutionizing the lives of millions of people across the country as it provides employment to a vast segment of craftsmen in rural and semi-urban areas and helps in generating substantial foreign exchange for the country while preserving its cultural heritage.
Supported tenaciously by pro- motional and developmental activities of the government, the handicrafts sector has shown a steady growth rate of 20 percent every year and is expected to employ nearly 68.86 lakh artisans. With beautifully articulated designs, the Indian artisans bring forth a legacy of the land, and culture and carve their respective art into forms that can be forwarded to future generations.
One such company that was established with an aim to offer authentic Indian handicraft products in fashion-forward styles to every corner of the globe at competitive price points is Agra-based Shri Gokulesh Exports. Shri Gokulesh Exports is a manufacturer and exporter, offering a wide and unique range of attractive home decors such as Rugs & Carpets, Throws, Cushion & Pillow Covers, Poufs & Foot Stools, and other attractive Home Furnishing Accessories.
The company began its humble journey in 1999 in the city of the Taj Mahal – Agra. The foundations of Shri Gokulesh Exports were laid with the purpose of sharing the heritage of India with the world by two young and enthusiastic friends - Vaibhav Das Shah and Anshuman Singh - who brought forth a stylish range of Home Furnishings & Accessories. Shri Gokulesh Exports has been successful in leading its business in the intensely packed market of decorative products. Its consistent growth is the result of in-depth research of modern and traditional designs which the company has implemented in its unique product range.
Sharing The Indian Heritage With The World
“Keeping India at the heart, we wish to promote Indian culture and heritage to every nook n corner of the world. We achieve this mission through original handmade articles of artistic value and have employed hundreds of craftsmen and artisans, thereby empowering and strengthening hundreds of households", says Vaibhav Das Shah, Managing Partner, Shri Gokulesh Exports.
Vaibhav, a gourmet lover, and an Indian Classical Singer has a knack for detail. A Master of Business Administration, he excels at maintaining customer relationships which build the foundations of a professionally personal relationship with all buyers.
Meeting & Exceeding Client Expectations
“As experts at translating the vision of home Décor furnishings into a quality packed reality, Shri Gokulesh takes customers’ requirements as serious business and goes above and beyond to meet and exceed their expectations", says Anshuman Singh, Managing Partner, Shri Gokulesh Exports. Anshuman, a fond lover of music and travel, is the technical mind. Originally an engineer and management graduate, his critical appreciation of designs and products helps refine the quality of each product from admirable to excellent.
A Renowned Player In The Rugs & Carpets Industry
Rugs & Carpets accentuate the look of the room. These are the easiest and most luxurious items to improve the home décor. These are game-changers and make a statement by adding an element of surprise, connecting spaces, and helping in sound absorption. They create a sensation of warmth and beyond the impression of their beauty and aesthetics, rugs & carpets have been an essential part of home interior design and decoration.
Rugs and Carpets are some of the main products of Shri Gokulesh Exports and the craftsmen of the company have strong expertise in this landscape. Shri Gokulesh offers a wide range of carpets and rugs, which include cotton rugs, jute rugs, leather rugs and carpets, hand-tufted rugs, and high-quality hand-knotted rugs.
“The reason we became such a renowned and the most coveted name in the Rugs and Carpets Industry is that we denied being just another wholesale rug export company. Our creative designs have love and warmth at their core, our originality is distinct, and our vision is unique. Our products are appreciated for their Indian traditional artistic brilliance and unparalleled quality", says Vaibhav.
Kaleen-Labelled
The 400-year-old Indian carpet industry currently supports the livelihoods of about two million households directly or indirectly. However, one of the most prominent concerns which have plagued the industry is the alleged employment of child labor in carpet weaving activities. Therefore, the Indian carpet industry took an important decision to introduce the ‘KALEEN, The Hallmark of Commitment’ label for all handmade carpets, dhurries, etc., signifying that the user of the KALEEN label is abiding by the Code of Conduct adopted by the Carpet Export Promotion Council for the eradication of child labor.
The Rugs & Carpets manufactured by Shri Gokulesh Exports are Kaleen-labelled and the company does not employ any child as a laborer in their factories, offices, or showrooms.
A Wide Range Of Cushion Covers
Shri Gokulesh Group also offers a wide range of cushion covers that are available in various kinds of fabrics such as cotton, jute, linen, hand- embroidered, and others. These are some of the top products from the company’s broad selection, which are highly coveted in the international market due to their make and very competitive prices. With its wide range of astonishing products, the company is able to increase its reach throughout the world.
New & Innovative Product Range
The leading players in the home decor market are stressing product innovation as new product launches help in keeping the interest alive of consumers on account of increasing preference for a supreme and luxury lifestyle. In an endeavor to continually upgrade to add fresh product lines, and owing to high demand from its buyers, Richa Singh, the Director of the company, came up with an entire galore of Cotton, Jute, and Leather Purses & Handbags product catalog. “We thrive and take pride that our buyers have immense faith in us. Our unwavering commitment to superior quality, timely delivery, and unbeatable service has rewarded us with the retention of even our First Buyer", says Richa Singh.
Secret Of Success
“Success is when you do not have returns, complaints, or unhappy clients. Our customer satisfaction levels will surprise you. We do not compromise with quality and every product is made as per the buyer’s instructions with an eye on every minute detail", says Shruti Das, Director, Shri Gokulesh Exports. “While the wholesale industry was busy in wholesale selling, back in 2010, we dared to deviate from the normal. For us every customer was important. And so, we serviced low quantity retail buyers as well as high volume buyers. Being customer-centric, and working upon the needs and demands of the customers is what differentiates us from the horde. This strategy helped gain momentum in business in the selling process and thereby making a very renowned name in the crucial markets of Europe and the US and then there was no looking back", says Anshuman.
The company’s ability to be flexible to customers’ requirements, customization of products and designs from material to be used, dyes, and more to color and size and the way it has expanded its product line gradually but firmly by bringing in 19000 plus designs is what makes Shri Gokulesh Group stand out from the rest of the players in this landscape. The other differentiating factors include the kind of thorough quality check it performs on all of its products. The quality team of Shri Gokulesh Exports conducts three rounds of quality checks.
The Journey So Far
For the convenience of business, and for the purpose of systematic and organized work, the company deals through two separate organizations which are Shri Gokulesh Exports – which was established in 1999 & Shri Gokulesh International – which was founded in 2012.
Keeping India at the heart, we wish to promote Indian culture and heritage to every nook n corner of the world
Having carved a niche for itself in the Indian market, Shri Gokulesh Exports is a registered member of various Councils for Handicrafts, government bodies, and trade portals. The company exports its products around the world and has regular clients in various countries including the competitive markets of Germany, Greece, Spain, Belgium, France, Holland, Italy, New Zealand, US, UK, UAE, South Africa, and other countries.
Participation in international trade fairs is important for export sales as it opens up a multitude of opportunities for exhibitors. Also, these are unique communication tools that will remain a key element in the marketing mix in the future. Perfectly understanding this, Shri Gokulesh Exports actively participates in both national as well as international trade fairs for handicraft goods.
The Journey Ahead
Shri Gokulesh Group is in the process of expanding its business and going global. Therefore, the company is in discussion to partner with some of the top reputed international companies. Shri Gokulesh is also planning to establish offices and expand its operations around the globe.
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