The Aroma chemicals market in India has experienced double-digit growth over the past decade, driven by the rising middle class, increased brand awareness, and a growing focus on wellness. With the wellness industry emerging as a new vertical, the market is witnessing significant expansion. However, challenges persist, including issues of natural versus synthetic classifications, concerns about adulteration, and labeling discrepancies.
As the market matures, ethical business practices are expected to play a pivotal role in determining the success of companies in this evolving landscape. Shree Bankey Behari Lal Group, a stalwart since 1966, has thrived in India's aroma chemicals market with sustained double-digit growth. The company addresses market challenges through clear labeling, ethical business practices, and a commitment to long-term collaboration.
Since its inception, Shree Bankey Behari Lal Group has emerged as a dominant force in the chemical industry. Originating as Shree Bankey Behari Lal Board Mills, the company's journey began with semi-kraft paper production, later expanding into the realm of chemicals such as Thymol and Menthone. The establishment of subsidiaries, namely Shree Bankey Behari Lal Aromatics and Shree Bankey Behari Lal Flavors, significantly broadened the group's product portfolio. Positioned prominently in the mint and citrus markets, the group showcases a comprehensive array of products supported by a state-of-the-art R&D facility.
The company has navigated challenges, including logistical delays and policy changes, emerging as a beacon of success. “With sustained diversification efforts, Shree Bankey Behari Lal Group consistently delivers high-quality solutions across a spectrum of industries”, says Krishan Gupta, Partner.
Today, the firm is a leading provider of a diverse range of products and services in the aroma chemicals industry. With a focus on mint and citrus markets, the group excels in producing key products such as Menthol, L-Carvone, Thymol, Carvacrol, and Cinnamic Aldehyde. These find applications across various industries, including toothpaste, cooling, animal feed, flavors, fragrances, and pharmaceuticals. Backed by robust backward integration, the group offers tailor-made solutions to meet customer needs. Additionally, the company provides logistical support, adherence to compliance, and strategic distribution through warehouses worldwide, ensuring comprehensive and reliable services to a global clientele.
Shree Bankey Behari Lal Group is a leading aroma chemicals provider, prioritizing quality, sustainability, & continuous growth in the industry
Quality with Sustainability
Shree Bankey Behari Lal Group distinguishes itself in the aroma chemicals industry through rigorous quality control, exemplified by FSSC 22000 and GMP certifications. The company employs batch traceability for fault isolation to ensure optimal quality from raw materials to finished goods. Emphasizing eco-friendly practices, the group implements zero liquid discharge and utilizes agro-waste biomass for energy, contributing to a carbon-negative footprint and combating stubble burning in northern India. Achieving sustainable double-digit growth, the group's backward integration and innovative chemical approaches convert by-products into valuable end products. With a $75-80 million turnover, 350+ employees, and three manufacturing units, the company's trajectory from a small office in the '90s to a global player reflects its robust growth. The skilled team, specializing in operations, production, finance, and R&D, serves as a crucial pillar, steering the organization toward continuous success.
Shree Bankey Behari Lal Group envisions a future marked by sustained double-digit growth, prioritizing sustainability and environmental responsibility. The company aims for a gradual upward trajectory, focusing on product diversification aligned with market demands. Strengthening R&D facilities remains a crucial goal, ensuring continued adherence to global quality standards while maintaining a commitment to eco-friendly practices.
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