First impressions are crucial, and the product’s packaging serves as the consumer’s first introduction. Manufacturers should, therefore, never turn a blind eye to the importance of product packaging. The significance of product packaging is multifaceted and can go a long way in creating a positive first impression and enduring brand loyalty. Walking along the aisles of a store reveals that there is no shortage of new and intriguing products in the market.
The need to distinguish your products from the competition is crucial because many retailers often group similar products on shelves. A well-designed, eye-catching product packaging is an excellent way to accomplish this. While the packaging’s size and shape may be identical to the competition, the design should be unique. The colors, fonts, and style of your packaging can help set your product apart from competitors. Consumers will notice creative designs that elevate your products beyond the competition. One company making waves in the product packaging space with a keen sense of creativity is a New Delhi-based company – Sara International.
Debuted in 2009, Sara International – the brainchild of Akhil Arora– is an eminent manufacturer, exporter, supplier, and trader of a wide array of packaging products.
The company built its forte in offering a product portfolio, including Laminated Pouches/Rolls, Laminated or Non-laminated Woven Sack Bags & Non-woven Bags, Bopp Bags, HDPE/LDPE/PP Bags, Scented Garbage Bags, Garbage Bags, Garbage Bag on Rolls, Paper Bags, Tape, and Corrugated Boxes. Its product line is meticulously planned following industry standards and eco-friendliness. In a nutshell, Sara International focuses on the flexible packaging business. Thus, the company has received recognition for its excellent work with the best exporter of the year award. Currently, it is working in the domestic market and delivering pan India and worldwide.
"The automobile industry is our primary industry. Through our packaging, we have revolutionized the design or look of the automobile industry. Our designs have the best underlying thought processes and concepts. In the past few years, we have experienced tremendous growth because we offered attractive packing with excellent design. We are proud to say all major OEM/Tier-I supplier are a part of Sara International", says Akhil Arora, Founding Director of Sara International.
No Compromise in Quality
Customers, regardless of industry, will not choose a specific product based solely on price but rather on quality. Studies have shown that consumers will pay more for a product or service if they believe it is well-made and meets or exceeds quality requirements. Sara International understands that quality for customers means availing of products at quality levels that meet their requirements beyond their expectations. Thus, the company’s strategy to attain its quality goals for its clients is two-pronged. It has developed quality products for customers and endeavors to offer prompt aftersales services.
Sara International understands that quality for customers means availing of products at quality levels that meet their requirements beyond their expectations
This is coupled with a response cell established for the customers duly supported with a CRM strategy. Akhil firmly believes that management plays a crucial role in a company’s growth. Therefore, he hires and retains qualified employees with similar backgrounds. The quality check team takes good care of things from beginning to end. The company also has a top-notch marketing team that does its work flawlessly. Sara International is likewise eager to embrace technology. With other plans, the company, which works in the food industry, is excited to expand creatively and make a mark on the market with its unique designs in the coming years.
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