In recent years, the power sector is achieving significant growth with the increase in generation capacity and transmission & distribution network expansion. This growth has led to the rise in the demand for electrical installation systems, including switchgear. The booming demand for secure control distribution systems and advanced monitoring units and the several initiatives undertaken in adopting renewable forms of energy act as catalysts in the rising demand for switchgear.
Moreover, the transition from conventional electrical networks to modernized systems is further contributing to this positive growth trajectory. In fact, several studies conducted predict that the global switchgear market is forecasted to grow from close to 100 billion Dollars in 2019 to around 155 billion Dollars in 2025. Proving to be quite the lucrative sector, several players have begun penetrating the market. However, the key focus areas in order to stay competitive in this domain are technology upgradation, timely supply, affordable prices, and enhanced production quality and capacity. Finding the right solution provider that meets every aforementioned criterion is of the essence.
Carving a niche for itself in this domain is market leader Salzer Electronics, headquartered in Tamil Nadu, with its comprehensive suite of Customized Electrical Solutions in Switchgears, Wires & Cables and Energy Management business in India. The company made its debut in the Electrical Industry to design, develop, manufacture and supply CAMoperated Rotary Switches, selector switches, Wiring Ducts, Voltmeter Switches and allied products.
“Today due to its manufacturing skillsets with comparable international quality standards, Salzer is known both in domestic and global markets as a leading player in the manufacturing of industrial switchgear products and an electrical solution provider. On Distribution, our strength is that we have reached over 400 Channel partners across India because of our association with L&T,” says R. Doraiswamy, MD, Salzer Electronics.
Achieving International Approvals and Certifications
The company is one of the largest producers of Rotary Cam Switches and is one of the first companies to bring advanced European technologies to India. “Being one of the largest producers of Rotary Cam switches and with an established brand name, we are the market leader in terms of volume and price. Moreover, we also have all the testing certificates and international approvals which our other competitors don’t have. We also keep updating our product designs on par with our international competitors,” informs D. Rajeshkumar, Joint MD, Salzer Electronics.
He strongly believes that cost-effective procurement, manufacturing automation, continual up-gradation to the test standards, state-of-theart manufacturing facility with cutting-edge R&D facility and a self-sufficient captive tool room, and better logistics are key factors that set the company apart from its competitors in the market. The entire portfolio of products offered by the company is of international standards with all International approvals like UL (Underwriters laboratory Inc.,) “S” Mark from Intertek, and CB standard testing for CE marking. These approvals help Salzer sell their products in advanced international markets like Europe and USA. Close to 50 percent of the switchgear products are exported to more than 40 different countries. “We are one of the only companies to have CB certification for exports to any IEC standard countries,” reveals Doraiswmy.
Offering a Broad Range of Electrical Solutions
The company commenced its journey in 1985 as a single product company and went on to become a titan in the electrical industry offering multiple switchgear products not only to meet the industrial requirement but also to other sectors like the construction and building industry.
Salzer is known both in domestic and global markets as a leading player in the manufacturing of industrial switchgear products and an electrical solution provider
In conjunction with this, the company has also developed innovative energy management systems to conserve the consumption of electricity wherever a large lighting volume is put in operation. The company has successfully implemented this energy management system within the corporation limits of Madurai, Coimbatore, Vellore, Erode, Tiruppur, and Tiruppur region comprising of a cluster of 16 Municipaliteis , Varangal and Jargand.
The energy management panel board developed by the company ensures saving in the consumption of electricity ranging from 35 to 40 percent. This system is well accepted by the Government and the government is now exploring the possibilities of utilizing this system in the area of conservation of energy in its street lighting management. Salzer commands quite the market presence having achieved a compounded annual growth rate not less than 20 to 25 percent, with an increase in its EBITA and PAT margins. “We constantly strive to achieve cost savings by various value engineering projects and continuously improving productivity. A separate value engineering team is on the job,” adds Rajeshkumar.
Having mapped out the future of the company, he goes on to tell us that he with his team of experts aims to achieve Rs. 1000 Crore by 2023. Salzer aspires to accomplish this ambitious target by developing niche and high margin products, exploring new geographies, and continuing to offer customized electrical solutions to its existing and new customers in domestic and global markets.
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