Established in 1980, Ruchira, under the dynamic leadership of Subhash Chander Garg, Umesh Chander Garg and Jatindar Singh, started manufacturing Agro-Based Kraft Paper as a sustainable way to answer India's growing industrial packaging needs. The Company initially set up the paper mill and commenced its operations with a small 2310 TPA. Over the years, it has undertaken several phases of expansion and the production capacity of paper has since increased.
Ruchira has made a fundamental choice towards responsible growth through the consumption of renewable agro based raw materials, reinforcing its positioning of ‘Committed To The Earth’. Locally-sourced agricultural waste (wheat straw, sugarcane bagasse, and wild grass) create the fibres of their paper - which means they’re supporting both the environment and local farmers.
They constantly strive to upgrade their technologies and adopt the latest available processes of manufacturing in order to improve their efficiencies and conserve as many natural resources as possible. Although they have always been mindful of their consumption, they are now saving more water and more power than ever before.
“The production of our writing-printing line began in 2008. Ruchira Papers has also demonstrated a deep commitment to the cause of preserving the environment by adopting environmentally friendly practices, including energy conservation, water
consumption reduction and of course, the use of agricultural waste to produce the paper itself. Our reduced energy and water consumption additionally adds savings to the bottom line”, states Umesh Garg, Managing Director, Ruchira Papers.
The Gamut of Products
The company primarily manufactures kraft paper and writing-printing paper. Their colour copier paper, ’Tarang,’ has been a pioneer in the market. They additionally introduced ‘Rozaana,’ which is a daily use copier paper. Within Kraft, they have two varieties: one is paper for corrugation boxes and the second is paper for high strength core pipes and tubes.
The Company has a prominent place in these segments in Northern India, but their presence can be seen pan-India. With these sectors, they enjoy an edge over their competitors on the grounds of production quality, efficiency and innovative new ranges.
“We are not driven as much by the obsession to be the largest paper Company in India as much as we are driven by the zeal to be one of the best. Further we believe that most passionately run mid-sized company can deliver operating efficiencies better than a number of larger competitors”, says Jatinder Singh, co-founder.
Although there is uncertainty in the coming days, our focus will be on sustaining normal production, active cost management and capital conservation
The Road Ahead
The Demand for all packaging paper has been good and the production of Kraft Paper is running on 100 percent capacity utilisation. Since they have a wide range of products like Kora for textbooks, guide books, notebooks and stationary, Mela for color printing, Gehua for Diaries and Calendars and Rozaana -white copier and finally Tarang: The colour copier, they are able to produce and market full capacity in the Writing and Printing Paper segment too.
“Although there is uncertainty in the coming days, our focus will be on sustaining normal production, active cost management and capital conservation. We are currently focusing on manufacturing writing & printing paper despite unfavourable market conditions - we are hopeful for the future and the reinvigoration of the demand for paper! We believe that when one door closes, a window opens - and with that new demands and opportunities will arise”, concludes Subhash Chander Garg, Co-Founder.
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