In the years to come, more and more automobiles are anticipated to be on the roads as a result of the present administration's emphasis on infrastructure development and road connectivity. This supply push will also call for an increase in the consumption of automotive lubricants in the coming years. The third largest and one of the fastest expanding lubricants markets in the world is found in India. The Indian industrial lubricant market, currently valued at USD 1.4 billion, is anticipated to rise to USD 1.8 billion by 2027, expanding at a CAGR of 3.8 percent over the forecast period (2021-27).
Looking at the promising growth in this sector, various firms have entered this sector. Founded in 2015, Roop Petrochemical is one of the leading and promising companies in this sector. The firm is engaged in the manufacturing and marketing of automotive and industrial lubricants and greases.
“The inability to find high-quality goods at affordable prices is a major problem confronted by customers. The problem of adulteration and counterfeiting due to poor quality control and inadequate regulation also hampers the outcome.
We, at Roop Petrochemicals continuously strive to deliver the highest quality products while maintaining price competitiveness in the market. For achieving this consistently, we have established a robust process and systems in place.
We keep a strong check on all raw materials and strive to attain the highest quality standards at each step of our manufacturing and packaging process”, says Ankit Gupta, Founder and CEO, Roop Petrochemical.“Roop Petrochemical is positioned as a rapidly expanding petrochemical manufacturer which offers a wide range of industrial and automotive lubricants.The firm caters to both industrial and automotive lubricants demand.
The company offers a range of SKUs under its brand to cater to the requirement of all types of two and four-wheeler demands. The lubricant for automobiles goes by the brand name ‘Verve' which stands out from its competitors on three fronts: Superior Quality, Competitive Pricing, and Easy Availability and that’s why it is preferred by mechanics who are the prime influencers for the end consumers in this industry”, speaks Ankit.The journey of Roop Petrochemical has been incredible.
It has been a learning experience filled with many ups and downs. Initially operating out of a single room in Gurgaon, the company has grown its distribution network to include important northern and central Indian cities like Jaipur, Chandigarh, and Gwalior, among others, via continuous improvement.
Top global technology partners were leveraged by the corporation for additives, base oils, other petrochemicals, and raw materials. The company also has a robust distribution network of distributors and merchants that allows it to sell its products in the North Indian market. In 2019, the business also entered the industrial lubricant market. This has aided in the introduction of a variety of goods for industrial customers.
Future Roadmap
During the course of evolution, the company has experienced significant expansion, as evidenced by the installation of two distinct plants that are ‘Dedicated for the Manufacture of Grease and Lubricants’ and have a combined annual capacity of around 10,000 metric tonnes (MT) along with in-house Quality Control Laboratory with equipment that meets international standards. Roop Petrochemical's primary objective is to provide products of the highest possible quality. The firm is going forward with the purpose of making Verve a household brand and the first choice for all domestic consumers within the next five years.
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