In the fiercely competitive manufacturing industry, success extends beyond product quality. It demands a visionary approach that transcends conventional business models, fostering growth, nurturing client relationships, and prioritizing a solution-driven approach over commoditized offerings. Amidst this dynamic landscape, Haryana-based electrical switchboard manufacturer and consultant, RM Controls, has not only weathered the storm but has thrived for half a century, leaving an indelible mark on the industry. Led by Amit Varshney, technical and marketing director, RM Controls has redefined the rules of client engagement and solidified its position as a trusted partner and solution provider in the manufacturing sector.
An unwavering commitment to providing solutions rather than just products sets RM Controls apart. Over almost 50 years, the company has continued to carve a niche by focusing on creating growth opportunities for clients and delivering value beyond expectations. Varshney, the third-generation leader of RM Controls, highlights the importance of adopting a growth perspective rather than merely striving for survival. By shifting the focus from selling products to offering comprehensive solutions, RM Controls has widened its basket of opportunities. RM Controls was founded by Varshney's grandfather, a distinguished technical expert from BHEL, who recognized the need for manufacturing industries to collaborate with professionals possessing in-depth knowledge of manufacturing concepts and products.
Consequently, in the 70s and 80s, when India witnessed a surge in manufacturing, RM Controls emerged as a trusted partner, providing technical guidance and serving both as manufacturers and as consultants through VR Engineering & Consultancy Services.
“Businesses commercialization in the manufacturing industry during the 1995-2010 period posed a challenge for us. While many companies succumbed to the allure of quick growth through manipulative tactics, we stayed true to our principles”, highlights Varshney. An integrity-driven approach, coupled with a commitment to value engineering and cost-effectiveness, enabled RM Controls to weather the storm when the 2008- 2009 economic recession hit, and clients began scrutinizing manufacturing data more meticulously.
RM Controls' success lies in its understanding of clients' pain points and dedication to providing tailored solutions. Rather than solely focusing on its own products, the company strives to understand clients' requirements thoroughly. By actively engaging in clients' procurement processes, RM Controls helps them secure additional materials at favorable prices. "We use our experience in your experiments to meet yours as well as our expectations", explains Varshney.
By nurturing a merit-based industry, RM Controls fosters an ecosystem that benefits all stakeholders & ensures sustainable growth in the long run
A key aspect of RM Controls' client engagement strategy involves educating clients about reasonable pricing. The company firmly believes that the lowest price does not always equate to the best value. By promoting the concept of ownership, RM Controls encourages clients to invest in products that deliver long-term benefits. Furthermore, RM Controls assists clients in acquiring similar products at lower costs through strategic partnerships with vendors. This approach fosters a win-win situation for all parties involved, promoting healthy competition and mutual growth.
“We actively promote the growth of new vendors and manufacturers. Instead of viewing emerging players as competitors, we empower them through consultancy and encourage fair practices”, emphasizes Varshney. By nurturing a merit-based industry, RM Controls fosters an ecosystem that benefits all stakeholders and ensures sustainable growth in the long run. RM Controls' 50-year journey in the manufacturing industry stands as a testament to its unwavering commitment to technical excellence, customer-centricity, and the pursuit of growth through solutions. As RM Controls continues to evolve, guided by Varshney's leadership, it will undoubtedly pave the way for innovation, collaboration, and sustained growth in the manufacturing industry.
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