The size of rubber products industry in India is estimated at rupees 75,000 crore and is dominated by the small-scale sector. Around 90 per cent of the 6,000 plus rubber products manufacturing units in the country are micro, small and medium enterprises (msmes) and they account for 40 per cent of the rubber products exports. Some companies operating in the market are specialized in compounding rubber according to the specifications of customers to develop novel products.
Market report says, “70 percent of the total rubber production in India is in the form of Ribbed Smoked Sheets (RSS) but in the last few years non-tire rubber products have also gained popularity from their ever increasing use in a wide variety of end-user industries with using synthetic Rubber polymersnr (40 percent needs to be imported), SBR and NBR (styrene-butadiene rubber and nitrile butadiene rubber) (40 percent needs to be imported) silicone rubber, EPDM polychloroprene (100 percent import). Hence, the development of novel products is expected to create immense growth opportunities for the market." One such Indian manufacturer is RCS Enterprises that has been serving the industry since last 30 plus years and has also introduced innovative and customized products that serve as a one-stop solution for all requirements related to the rubber products in various industries.
In an exclusive interview with Industry Outlook Magazine, Bejoy Chandrasekhar, Managing Director at RCS Enterprises spill the beans on how RCS Enterprises has retained its unique positioning in the market since more than three decades. Bejoy Chandrasekhar adds “We strongly believe that innovation stimulates the progress of any organisation and therefore we innovate in every way, be it new and improved products, techniques, practices of development & production and so on".
How Do You See The Rubber Products Market Developing In India? What Are The Major Factors That Have Been Driving The Market’s Growth?
Rubber is a sunrise sector in India and fits perfectly with the government’s ‘Make-in-India’ and Skill India initiatives. Rubber products find applications in various industries such as packaging, manufacturing, engineering, machinery and construction. The rising demand from the automotive industry for tire and non-tire applications is also among the key rubber market trends. Additionally, its properties such as weather resistance, insulation property and flexibility increase its usage in industrial applications including transmission belts, elevators, Gaskets & Seals. When combined with various polymers and chemicals, it provides sturdy outcomes, which further can be used in the production of rubber products related to Defence, aero space, and many other critical application. Many of these products which were being imported are now being developed in India
Reflect on some of the major problems and expectations that customers have from the players of this segment. How do you strategize to meet those?
After Prime Minister’s emphasis on developing each and every product indigenously, most of the players are searching out for Indian options. Clients want cheaper rubber products as compared to China which is quite difficult as for most of the raw materials are still being imported from china we are still dependent on it which
make the products developed costlier. Also, today majority of consumers are looking for companies which are specialized in customizing rubber according to their specifications to develop novel products and end to end solutions in one place.
Also we emphasis on The quality and long lasting features of our products which are commendable and is appreciated by our clients located across various market domains. Also, we constantly ensure that the cost of our services is less as compared to the price offered by our competitors. We have established ourselves as a firm that provides products at competitive prices and fulfill the market demands.
Can you talk about products and services provided by RCS Enterprises?
RCS Enterprises is engaged in manufacturing, supplying, exporting and trading wide range of precision rubber, moulded rubber and extruded rubber products that are customized as per the needs of the clients.
Mainly Our focus is on manufacturing silicone extruded rubbers such as silicone rubber tubes, transparent silicone tubings, silicone rubber extrusions, silicone pressure hoses and silicone VMQ. We are also involved in the manufacturing of industrial rubber Gaskets, seals such as wiper seals, oil seals, pneumatic seals, hydraulic seals, butterfly valve seals and rubber seals in EPDM, Nitrile Rubber, Neoprene Rubber, Fluroelastomers. The raw materials used by RCS Enterprises for manufacturing purposes are procured from trustworthy vendors. We help our clients to choose the right polymers for the critical applications as well as help them to integrate different polymers. Also, we have good sourcing of materials like Teflon, Backlit and PVC whenever required.
Walk us through the overall infrastructure at RCS Enterprises. How is the firm leveraging advanced technology and techniques in its overall operations?
RCS Enterprises is an ISO 9001:2008 certified company and has an excellent infrastructure. We have inhouse mixing mills, in-house rubber moulding facilities and Extruders of different sizes fit for Extruding sizes ranging from 1mm to 150mm. We started as a small moulding firm of rubber components, today RCS Enterprises provides end to end solutions, right from the development of dies to the finished products. The high end quality of our products has enabled us to earn a huge client base from various industrial domain which sheds light on the trust factor that our firm has inculcated in the business activities executed by us.
Tell us about the team of RCS Enterprises. How is your combined experience helping the firm to grow?
RCS Enterprises has an excellent team of quality managers that keep a strict and close eye on the entire production procedure right from selection of the raw materials to the final dispatch. We have Rubber mixing experts with 20+ years experience in mixing Rubber polymers. The extrusion expertise of the firm helps us in making products with the close tolerances
along with intelligent design and accuracy as required by the client. We are experts in making rubber tubes of smaller sizes ranging from 0.3mm inner diameter upto 100mm. The firm has in-house rubber moulding and die making facilities as well as tie-up with the best machinery experts in the industry.
Shed light on the approach of the firm in delivering quality assured products to the clients? What are the key checkpoints that your products pass through to ensure the same?
Quality has always been a prime forte of excellence for RCS Enterprises. Our entire production procedure is the result of stringent quality measures that are adopted by our firm. The company studies the relevant market domain in detail from time to time which helps it to understand the basic needs in order to provide quality centric services to its clients. RCS Enterprises sticks to the sampling of the product and always tries to procure the fresh material. We also make sure that the tolerance specified by our client is upto the rubber standards.
We strongly believe that innovation stimulates the progress of any organisation & therefore we innovate in every way, be it new & improved products, techniques, practices of development & production & so on
Walk us through the growth RCS Enterprises has received in terms of clients and geographical expansions. Where do you see it in the near future?
RCS Enterprises has a huge client base which has been built mainly due to the quality centric products that it offers to its clients. We have tied up with many OEM for their Rubber products requirements and our products are also exported to Middle East, and we are planning to increase its customer base across the globe in the coming future by extending its production facilities in the coming future. We are also aiming to supply directly to the OEMs without indulging any third party player in the process. Since, RCS Enterprises has futuristic business strategies, dynamic approach and years of experience in this respective field, it will surely secure an enviable place in this competitive industry in the years to come.
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