Economic, political, and regulatory forces are reshaping the dynamics of lubricants supply and demand all over the world, and new opportunities to expand this sector are constantly emerging. India has emerged as a significant growth market and a source of low-cost lubricants. Strong growth in India's automotive, fuel, and engineering industries is opening new markets for lubricants manufacturers.
The global lubricants market size was valued at USD 126.5 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 3.6 percent from 2020 to 2027. The Indian automotive lubricant market is the sixth largest in the world with the market value more than US $ 1 Billion. It is also one of the fastest growing retail markets in India.
Total production of automotive lubricants in India is approximately 8 to 10 percent of global lube production. The lubricant sector in India is broadly divided into 3 major markets sectors: Automotive, Industrial and Marine & Energy applications. The market in India is growing at a fast pace as all the players in this domain are coming with advanced technologies to fulfil the needs of the generation.
Making a Difference
RBS Lubricants is a one-stop shop for quick, easy and convenient lubricant care, providing customers with a refreshing experience across the
country. Their range includes several lubricants used in all field namely Automotive, Industrial, Marine and Agriculture and encompasses literally every lubricant requirement.
• Cost Leadership: The thread running through the entire overall cost leader-ship strategy is to deliver a better quality at a lower cost compared to rivals. This cost leadership is usually accomplished by a combination of experience, strict cost and overhead management, avoidance of marginal customer accounts, and cost minimization in areas such as R&D, operation, sales force, and advertisement.
• Focus on Innovation: The Company has developed a most modern, semi-automatic filling & blending facility for the manufacturing of various lubricants, greases & other specialized products. Their research and development team always Keeps close contact with the technology partners and consultants and try to upgrade the products as per the specific needs. This innovation goes ahead in using high quality additives for reducing engine wear & tear, Ensuring Low ash, Providing nano-thin coating on piston cylinders with controlled deposit for a smooth & clean Engine Performance.
Our strength lies in developing, producing and optimizing the application of quality lubricants for automotive, industrial and commercial use
Future Ahead
RBS understands customer's needs, and the industries they operate in. They are familiar with the increasingly stringent requirements of function and cost-efficiency, and the expected contribution towards Maximum value creation. The company strength lies in developing, producing and optimizing the application of quality lubricants for automotives industrial and commercial use. They see their role as a supportive partner to customers, irrespective of the industry or sector in which they operate in.
“If we talk about northern India and neighbouring countries, we are doing very good sales with good quality. Our specialized marketing team is working hard on ground level to understand the requirements of end users. We are providing sales and customer success team to all our channel partner”, states Jitendra Kumar, Founder, RBS Lubricants.
Speaking about the future of the company, the Founder concludes, “Currently we have 70 channel partners in in 6 state in India and 15 channel partners in neighbouring countries like Nepal, Bhutan and Bangladesh. In coming 5 five years we are planning add 100 channel partners pan India and 50 channel partners in international business.”
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