In recent years, the global automotive industry has increasingly turned its focus towards eco-friendly solutions to combat vehicular emissions. One pivotal advancement in this realm is the adoption of Diesel Exhaust Fluid (DEF), a urea-based solution that drastically reduces nitrogen oxide (NOx) emissions from diesel engines. While European countries embraced DEF technology nearly two decades ago, India recently began integrating it into its automotive sector. DEF's effectiveness lies in its ability to mitigate toxic gases without the exorbitant costs associated with refining diesel. Located in Nellore, Raadix Automotive has a strong presence in the Indian market, with DEF filling stations strategically located nationwide.
The firm’s extensive network ensures that customers can easily access DEF at convenient locations, enabling smooth operations and reduced downtime for their vehicles. In Raadix Automotive ensuring high-quality Diesel Exhaust Fluid (DEF) starts with selecting pure ingredients: technical grade urea from global suppliers and a smaller portion from trusted Indian manufacturers, meeting rigorous standards to eliminate contaminants. Each batch undergoes meticulous testing for purity before blending with deionized water in its advanced manufacturing process. Comprehensive post-production checks of the firm ensure compliance with ISO 22241 standards, guaranteeing optimal performance and SCR system compatibility. The firm’s commitment extends to reliable dispensing systems and packaging, ensuring DEF consistently meets its high standards for effectiveness and reliability.
Streamlined Sourcing & Purification
In terms of the firm’s sourcing and supply chain management, the company primarily procure urea from international suppliers, notably Iran, facilitated through trusted third-party contractors and imported via ports in Chennai or Mumbai. “In instances of supply shortages or quality issues, we supplement with locally sourced urea from Gujarat. Water, a crucial component in DEF production, undergoes rigorous purification using our RO systems, sourced mainly from our groundwater reserves. This ensures the highest quality demineralized water for blending with urea in our automated manufacturing process”, shares Sujith. Raadix Automotive’s state-of-the-art blending machinery maintains precise concentrations, critical for meeting DEF standards. The firm adhere strictly to ISO specifications, maintaining a consistent urea concentration of 32.8 percent, resilient to temperature fluctuations from transit or environmental conditions.
This meticulous approach guarantees that its DEF meets the exacting demands of the automotive sector, ensuring reliability and performance across every batch produced. Raadix Automotive's journey began with the Indian government's mandate for Selective Catalytic Reduction (SCR) systems in all vehicles, catalyzing its entry into the Diesel Exhaust Fluid (DEF) industry. Initially, when DEF adoption was optional in the late 2000s, many vehicles lacked DEF usage despite SCR installations. However, with the mandatory regulation, the firm saw an opportunity to produce and supply DEF widely. Starting with distribution in buckets and 1000-liter IBCs, the company encountered challenges such as optimizing distribution logistics and minimizing spills. Feedback from over 5000 truck drivers prompted it to establish DEF stations, initially met with skepticism but later embraced for their convenience and cost-effectiveness. Today, the firm strategically located stations along major highways from Chennai to Vizag and beyond cater efficiently to truck drivers' needs.
Raadix Automotive’s state-of-the-art blending machinery maintains precise concentrations, critical for meeting DEF standards
Strategic Expansion
“Starting at NH 16, we strategically place stations every 30-40 km, expanding across South India first—Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala—before nationwide growth. This approach caters to truck drivers' needs and secures repeat customers, driven by competitive pricing and superior product performance”, adds Sujith. The firm’s expansion plan offers lucrative opportunities for dealers, aligning with its commitment to strategic station placement and customer satisfaction. Raadix Automotive's dedication to providing dealers with chances for earning and making sure DEF stations are situated conveniently for the best possible service delivery underpins this expansion.
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